diff --git a/client/ayon_core/plugins/publish/extract_usd_layer_contributions.py b/client/ayon_core/plugins/publish/extract_usd_layer_contributions.py
index d5c5aca0f2..2c4cc5aac2 100644
--- a/client/ayon_core/plugins/publish/extract_usd_layer_contributions.py
+++ b/client/ayon_core/plugins/publish/extract_usd_layer_contributions.py
@@ -500,7 +500,7 @@ class CollectUSDLayerContributions(pyblish.api.InstancePlugin,
             "asset"
             if profile.get("contribution_target_product") == "usdAsset"
             else "shot")
-        init_as_visible = False
+        init_as_visible = True
 
         # Attributes logic
         publish_attributes = instance["publish_attributes"].get(
@@ -844,6 +844,7 @@ class ExtractUSDAssetContribution(publish.Extractor):
             # If no existing publish of this product exists then we initialize
             # the layer as either a default asset or shot structure.
             init_type = instance.data["contribution_target_product_init"]
+            self.log.debug("Initializing layer as type: %s", init_type)
             asset_layer, payload_layer = self.init_layer(
                 asset_name=asset_name, init_type=init_type
             )
@@ -925,7 +926,7 @@ class ExtractUSDAssetContribution(publish.Extractor):
             payload_layer.Export(payload_path, args={"format": "usda"})
             self.add_relative_file(instance, payload_path)
 
-    def init_layer(self, asset_name, init_type):
+    def init_layer(self, asset_name: str, init_type: str):
         """Initialize layer if no previous version exists"""
 
         if init_type == "asset":