diff --git a/openpype/hosts/testhost/api/__init__.py b/openpype/hosts/testhost/api/__init__.py
index 1a5423be61..7840b25892 100644
--- a/openpype/hosts/testhost/api/__init__.py
+++ b/openpype/hosts/testhost/api/__init__.py
@@ -10,7 +10,8 @@ from .pipeline import (
     update_instances,
     remove_instances,
     get_context_data,
-    update_context_data
+    update_context_data,
+    get_context_title
 )
 
 
@@ -36,6 +37,7 @@ __all__ = (
     "remove_instances",
     "get_context_data",
     "update_context_data",
+    "get_context_title",
 
     "install"
 )
diff --git a/openpype/hosts/testhost/api/pipeline.py b/openpype/hosts/testhost/api/pipeline.py
index 063b90fbcc..442c6eeba0 100644
--- a/openpype/hosts/testhost/api/pipeline.py
+++ b/openpype/hosts/testhost/api/pipeline.py
@@ -7,6 +7,33 @@ class HostContext:
     instances_json_path = None
     context_json_path = None
 
+    @classmethod
+    def get_context_title(cls):
+        project_name = os.environ.get("AVALON_PROJECT")
+        if not project_name:
+            return "TestHost"
+
+        asset_name = os.environ.get("AVALON_ASSET")
+        if not asset_name:
+            return project_name
+
+        from avalon import io
+
+        asset_doc = io.find_one(
+            {"type": "asset", "name": asset_name},
+            {"data.parents": 1}
+        )
+        parents = asset_doc.get("data", {}).get("parents") or []
+
+        hierarchy = [project_name]
+        hierarchy.extend(parents)
+        hierarchy.append("<b>{}</b>".format(asset_name))
+        task_name = os.environ.get("AVALON_TASK")
+        if task_name:
+            hierarchy.append(task_name)
+
+        return "/".join(hierarchy)
+
     @classmethod
     def get_current_dir_filepath(cls, filename):
         return os.path.join(
@@ -124,3 +151,7 @@ def get_context_data():
 
 def update_context_data(data, changes):
     HostContext.save_context_data(data)
+
+
+def get_context_title():
+    return HostContext.get_context_title()
diff --git a/openpype/tools/new_publisher/control.py b/openpype/tools/new_publisher/control.py
index e6f642dbba..5780f086fe 100644
--- a/openpype/tools/new_publisher/control.py
+++ b/openpype/tools/new_publisher/control.py
@@ -1,3 +1,4 @@
+import os
 import copy
 import logging
 import traceback
@@ -430,6 +431,18 @@ class PublisherController:
     def get_asset_docs(self):
         return self._asset_docs_cache.get_asset_docs()
 
+    def get_context_title(self):
+        context_title = None
+        if hasattr(self.host, "get_context_title"):
+            context_title = self.host.get_context_title()
+
+        if context_title is None:
+            context_title = os.environ.get("AVALON_APP_NAME")
+            if context_title is None:
+                context_title = os.environ.get("AVALON_APP")
+
+        return context_title
+
     def get_asset_hierarchy(self):
         _queue = collections.deque(self.get_asset_docs())
 
diff --git a/openpype/tools/new_publisher/window.py b/openpype/tools/new_publisher/window.py
index b65a0f9094..e365b22362 100644
--- a/openpype/tools/new_publisher/window.py
+++ b/openpype/tools/new_publisher/window.py
@@ -245,11 +245,6 @@ class PublisherWindow(QtWidgets.QDialog):
 
         self.resize(self.default_width, self.default_height)
 
-        # DEBUGING
-        self.set_context_label(
-            "<project>/<hierarchy>/<asset>/<task>/<workfile>"
-        )
-
     def showEvent(self, event):
         super(PublisherWindow, self).showEvent(event)
         if self._first_show:
@@ -384,6 +379,9 @@ class PublisherWindow(QtWidgets.QDialog):
 
         self._validate_create_instances()
 
+        context_title = self.controller.get_context_title()
+        self.set_context_label(context_title)
+
     def _on_subset_change(self, *_args):
         # Ignore changes if in middle of refreshing
         if self._refreshing_instances: