diff --git a/openpype/plugins/publish/validate_editorial_asset_name.py b/openpype/plugins/publish/validate_editorial_asset_name.py
new file mode 100644
index 0000000000..6548b8ea89
--- /dev/null
+++ b/openpype/plugins/publish/validate_editorial_asset_name.py
@@ -0,0 +1,113 @@
+import pyblish.api
+from avalon import io
+from pprint import pformat
+
+
+class ValidateEditorialAssetName(pyblish.api.ContextPlugin):
+    """ Validating if editorial's asset names are not already created in db.
+
+    Checking variations of names with different size of caps or with or without underscores.
+    """
+
+    order = pyblish.api.ValidatorOrder
+    label = "Validate Asset Name"
+
+    def process(self, context):
+
+        asset_and_parents = self.get_parents(context)
+
+        if not io.Session:
+            io.install()
+
+        db_assets = list(io.find(
+            {"type": "asset"}, {"name": 1, "data.parents": 1}))
+        self.log.debug("__ db_assets: {}".format(db_assets))
+
+        project_entities = {
+            str(e["name"]): e["data"]["parents"] for e in db_assets}
+
+        self.log.debug("__ project_entities: {}".format(
+            pformat(project_entities)))
+
+        assets_missing_name = {}
+        assets_wrong_parent = {}
+        for asset in asset_and_parents.keys():
+            if asset not in project_entities.keys():
+                # add to some nonexistent list for next layer of check
+                assets_missing_name.update({asset: asset_and_parents[asset]})
+                continue
+
+            if asset_and_parents[asset] != project_entities[asset]:
+                # add to some nonexistent list for next layer of check
+                assets_wrong_parent.update({
+                    asset: {
+                        "required": asset_and_parents[asset],
+                        "already_in_db": project_entities[asset]
+                    }
+                })
+                continue
+
+            self.log.info("correct asset: {}".format(asset))
+
+        if assets_missing_name:
+            wrong_names = {}
+            self.log.debug(
+                ">> assets_missing_name: {}".format(assets_missing_name))
+            for asset in assets_missing_name.keys():
+                _asset = asset.lower().replace("_", "")
+                if _asset in [a.lower().replace("_", "")
+                              for a in project_entities.keys()]:
+                    wrong_names.update({
+                        "required_name": asset,
+                        "used_variants_in_db": [
+                            a for a in project_entities.keys()
+                            if a.lower().replace("_", "") == _asset
+                        ]
+                    })
+
+            if wrong_names:
+                self.log.debug(
+                    ">> wrong_names: {}".format(wrong_names))
+                raise Exception(
+                    "Some already existing asset name variants `{}`".format(
+                        wrong_names))
+
+
+
+        if assets_wrong_parent:
+            self.log.debug(
+                ">> assets_wrong_parent: {}".format(assets_wrong_parent))
+            raise Exception(
+                "Wrong parents on assets `{}`".format(assets_wrong_parent))
+
+    def _get_all_assets(self, input_dict):
+        """ Returns asset names in list.
+
+            List contains all asset names including parents
+        """
+        for key in input_dict.keys():
+            # check if child key is available
+            if input_dict[key].get("childs"):
+                # loop deeper
+                self._get_all_assets(
+                    input_dict[key]["childs"])
+            else:
+                self.all_testing_assets.append(key)
+
+    def get_parents(self, context):
+        return_dict = {}
+        for instance in context:
+            asset = instance.data["asset"]
+            families = instance.data.get("families", []) + [
+                instance.data["family"]
+            ]
+            # filter out non-shot families
+            if "shot" not in families:
+                continue
+
+            parents = instance.data["parents"]
+
+            return_dict.update({
+                asset: [p["entity_name"] for p in parents]
+            })
+        return return_dict