diff --git a/client/ayon_core/plugins/actions/show_in_ayon.py b/client/ayon_core/plugins/actions/show_in_ayon.py
new file mode 100644
index 0000000000..8859f79171
--- /dev/null
+++ b/client/ayon_core/plugins/actions/show_in_ayon.py
@@ -0,0 +1,91 @@
+import os
+import urllib.parse
+import webbrowser
+
+from ayon_core.pipeline import LauncherAction
+from ayon_core.resources import get_ayon_icon_filepath
+import ayon_api
+
+
+def get_ayon_entity_uri(
+    project_name,
+    entity_id,
+    entity_type,
+) -> str:
+    """Resolve AYON Entity URI from representation context.
+
+    Note:
+        The representation context is the `get_representation_context` dict
+        containing the `project`, `folder, `representation` and so forth.
+        It is not the representation entity `context` key.
+
+    Arguments:
+        project_name (str): The project name.
+        entity_id (str): The entity UUID.
+        entity_type (str): The entity type, like "folder" or"task".
+
+    Raises:
+        RuntimeError: Unable to resolve to a single valid URI.
+
+    Returns:
+        str: The AYON entity URI.
+
+    """
+    response = ayon_api.post(
+        f"projects/{project_name}/uris",
+        entityType=entity_type,
+        ids=[entity_id])
+    if response.status_code != 200:
+        raise RuntimeError(
+            f"Unable to resolve AYON entity URI for '{project_name}' "
+            f"{entity_type} id '{entity_id}': {response.text}"
+        )
+    uris = response.data["uris"]
+    if len(uris) != 1:
+        raise RuntimeError(
+            f"Unable to resolve AYON entity URI for '{project_name}' "
+            f"{entity_type} id '{entity_id}' to single URI. "
+            f"Received data: {response.data}"
+        )
+    return uris[0]["uri"]
+
+
+class ShowInAyon(LauncherAction):
+    """Open AYON browser page to the current context."""
+    name = "showinayon"
+    label = "Show in AYON"
+    icon = get_ayon_icon_filepath()
+    color = "#e0e1e1"
+    order = 999
+
+    def process(self, selection, **kwargs):
+
+        url = os.environ["AYON_SERVER_URL"]
+        if selection.is_project_selected:
+            project_name = selection.project_name
+            url += f"/projects/{project_name}/browser"
+
+            # Specify entity URI if task or folder is select
+            entity = None
+            entity_type = None
+            if selection.is_task_selected:
+                entity = selection.get_task_entity()
+                entity_type = "task"
+            elif selection.is_folder_selected:
+                entity = selection.get_folder_entity()
+                entity_type = "folder"
+
+            if entity and entity_type:
+                uri = get_ayon_entity_uri(
+                    project_name,
+                    entity_id=entity["id"],
+                    entity_type=entity_type
+                )
+                uri_encoded = urllib.parse.quote_plus(uri)
+                url += f"?uri={uri_encoded}"
+
+        # Open URL in webbrowser
+        self.log.info(f"Opening URL: {url}")
+        webbrowser.open(url,
+                        # Try in new tab
+                        new=2)