diff --git a/pype/plugins/ftrack/publish/integrate_ftrack_instances.py b/pype/plugins/ftrack/publish/integrate_ftrack_instances.py
index 5b8c195730..78583b0a2f 100644
--- a/pype/plugins/ftrack/publish/integrate_ftrack_instances.py
+++ b/pype/plugins/ftrack/publish/integrate_ftrack_instances.py
@@ -127,6 +127,10 @@ class IntegrateFtrackInstance(pyblish.api.InstancePlugin):
 
             # Add custom attributes for AssetVersion
             assetversion_cust_attrs = {}
+            intent_val = instance.context.data.get("intent")
+            if intent_val:
+                assetversion_cust_attrs["intent"] = intent_val
+
             component_item["assetversion_data"]["custom_attributes"] = (
                 assetversion_cust_attrs
             )