diff --git a/client/ayon_core/tools/publisher/widgets/card_view_widgets.py b/client/ayon_core/tools/publisher/widgets/card_view_widgets.py
index ca95b1ff1a..aef3f85e0c 100644
--- a/client/ayon_core/tools/publisher/widgets/card_view_widgets.py
+++ b/client/ayon_core/tools/publisher/widgets/card_view_widgets.py
@@ -211,7 +211,7 @@ class ContextCardWidget(CardWidget):
         icon_widget = PublishPixmapLabel(None, self)
         icon_widget.setObjectName("ProductTypeIconLabel")
 
-        label_widget = QtWidgets.QLabel(f"<span>{CONTEXT_LABEL}</span>", self)
+        label_widget = QtWidgets.QLabel(CONTEXT_LABEL, self)
 
         icon_layout = QtWidgets.QHBoxLayout()
         icon_layout.setContentsMargins(5, 5, 5, 5)