diff --git a/openpype/modules/default_modules/kitsu/kitsu_module.py b/openpype/modules/default_modules/kitsu/kitsu_module.py
index e52d18b84b..c4f627d5ad 100644
--- a/openpype/modules/default_modules/kitsu/kitsu_module.py
+++ b/openpype/modules/default_modules/kitsu/kitsu_module.py
@@ -6,12 +6,14 @@ in global space here until are required or used.
 - imports of Python 3 packages
     - we still support Python 2 hosts where addon definition should available
 """
-import os
-from typing import Dict, List, Set
 import click
+import os
+import re
+from typing import Dict, List
 
 from avalon.api import AvalonMongoDB
 import gazu
+from openpype.api import get_project_settings
 from openpype.lib import create_project
 from openpype.modules import JsonFilesSettingsDef, OpenPypeModule, ModulesManager
 from pymongo import DeleteOne, UpdateOne
@@ -145,8 +147,8 @@ def cli_main():
 
 
 @cli_main.command()
-def sync_openpype():
-    """Synchronize openpype database from Zou sever database."""
+def sync_zou():
+    """Synchronize Zou server database (Kitsu backend) with openpype database."""
 
     # Connect to server
     gazu.client.set_host(os.environ["KITSU_SERVER"])
@@ -157,8 +159,108 @@ def sync_openpype():
     # Iterate projects
     dbcon = AvalonMongoDB()
     dbcon.install()
-    all_projects = gazu.project.all_projects()
+
+    op_projects = [p for p in dbcon.projects()]
     bulk_writes = []
+    for op_project in op_projects:
+        # Create project locally
+        # Try to find project document
+        project_name = op_project["name"]
+        project_code = op_project["data"]["code"]
+        dbcon.Session["AVALON_PROJECT"] = project_name
+
+        # Get all entities from zou
+        zou_project = gazu.project.get_project_by_name(project_name)
+
+        # Create project
+        if zou_project is None:
+            raise RuntimeError(
+                f"Project '{project_name}' doesn't exist in Zou database, please create it in Kitsu and add logged user to it before running synchronization."
+            )
+
+        # Update project settings and data
+        zou_project.update(
+            {
+                "code": op_project["data"]["code"],
+                "fps": op_project["data"]["fps"],
+                "resolution": f"{op_project['data']['resolutionWidth']}x{op_project['data']['resolutionHeight']}",
+            }
+        )
+        gazu.project.update_project(zou_project)
+        gazu.project.update_project_data(zou_project, data=op_project["data"])
+
+        all_assets = gazu.asset.all_assets_for_project(zou_project)
+        all_episodes = gazu.shot.all_episodes_for_project(zou_project)
+        all_seqs = gazu.shot.all_sequences_for_project(zou_project)
+        all_shots = gazu.shot.all_shots_for_project(zou_project)
+        print(zou_project["name"])
+        all_entities_ids = {
+            e["id"] for e in all_episodes + all_seqs + all_shots + all_assets
+        }
+
+        project_module_settings = get_project_settings(project_name)["kitsu"]
+
+        # Create new assets
+        # Query all assets of the local project
+        project_col = dbcon.database[project_name]
+        asset_docs = [asset_doc for asset_doc in project_col.find({"type": "asset"})]
+
+        new_assets_docs = [
+            doc
+            for doc in asset_docs
+            if doc["data"].get("zou_id") not in all_entities_ids
+        ]
+        naming_pattern = project_module_settings["entities_naming_pattern"]
+        regex_ep = re.compile(
+            r"({})|({})|({})".format(
+                naming_pattern["episode"].replace("#", "\d"),
+                naming_pattern["sequence"].replace("#", "\d"),
+                naming_pattern["shot"].replace("#", "\d"),
+            ),
+            re.IGNORECASE,
+        )
+        for doc in new_assets_docs:
+            match = regex_ep.match(doc["name"])
+            if not match:
+                # TODO asset
+                continue
+
+            print(doc)
+            if match.group(1):  # Episode
+                new_episode = gazu.shot.new_episode(zou_project, doc["name"])
+
+                # Update doc with zou id
+                bulk_writes.append(
+                    UpdateOne(
+                        {"_id": doc["_id"]},
+                        {"$set": {"data.zou_id": new_episode["id"]}},
+                    )
+                )
+            elif match.group(2):  # Sequence
+                # TODO match zou episode
+                new_sequence = gazu.shot.new_sequence(zou_project, doc["name"])
+
+                # Update doc with zou id
+                bulk_writes.append(
+                    UpdateOne(
+                        {"_id": doc["_id"]},
+                        {"$set": {"data.zou_id": new_sequence["id"]}},
+                    )
+                )
+            elif match.group(3):  # Shot
+                pass
+
+        # Delete
+        # if gazu.
+
+        # Write into DB
+        if bulk_writes:
+            project_col.bulk_write(bulk_writes)
+
+    dbcon.uninstall()
+
+    return
+
     for project in all_projects:
         # Create project locally
         # Try to find project document
@@ -245,9 +347,117 @@ def sync_openpype():
                 [DeleteOne(asset_doc_ids[asset_id]) for asset_id in diff_assets]
             )
 
-    # Write into DB
-    if bulk_writes:
-        project_col.bulk_write(bulk_writes)
+
+@cli_main.command()
+def sync_openpype():
+    """Synchronize openpype database from Zou sever database."""
+
+    # Connect to server
+    gazu.client.set_host(os.environ["KITSU_SERVER"])
+
+    # Authenticate
+    gazu.log_in(os.environ["KITSU_LOGIN"], os.environ["KITSU_PWD"])
+
+    # Iterate projects
+    dbcon = AvalonMongoDB()
+    dbcon.install()
+    all_projects = gazu.project.all_projects()
+    bulk_writes = []
+    for project in all_projects:
+        # Create project locally
+        # Try to find project document
+        project_name = project["name"]
+        project_code = project_name
+        dbcon.Session["AVALON_PROJECT"] = project_name
+        project_doc = dbcon.find_one({"type": "project"})
+
+        # Get all assets from zou
+        all_assets = gazu.asset.all_assets_for_project(project)
+        all_episodes = gazu.shot.all_episodes_for_project(project)
+        all_seqs = gazu.shot.all_sequences_for_project(project)
+        all_shots = gazu.shot.all_shots_for_project(project)
+
+        # Create project if is not available
+        # - creation is required to be able set project anatomy and attributes
+        to_insert = []
+        if not project_doc:
+            print(f"Creating project '{project_name}'")
+            project_doc = create_project(project_name, project_code, dbcon=dbcon)
+
+        # Project data and tasks
+        bulk_writes.append(
+            UpdateOne(
+                {"_id": project_doc["_id"]},
+                {
+                    "$set": {
+                        "config.tasks": {
+                            t["name"]: {"short_name": t.get("short_name", t["name"])}
+                            for t in gazu.task.all_task_types_for_project(project)
+                        },
+                        "data": project["data"].update(
+                            {
+                                "code": project["code"],
+                                "fps": project_code["fps"],
+                                "resolutionWidth": project["resolution"].split("x")[0],
+                                "resolutionHeight": project["resolution"].split("x")[1],
+                            }
+                        ),
+                    }
+                },
+            )
+        )
+
+        # Query all assets of the local project
+        project_col = dbcon.database[project_code]
+        asset_doc_ids = {
+            asset_doc["data"]["zou_id"]: asset_doc
+            for asset_doc in project_col.find({"type": "asset"})
+            if asset_doc["data"].get("zou_id")
+        }
+        asset_doc_ids[project["id"]] = project_doc
+
+        # Create
+        to_insert.extend(
+            [
+                {
+                    "name": item["name"],
+                    "type": "asset",
+                    "schema": "openpype:asset-3.0",
+                    "data": {"zou_id": item["id"], "tasks": {}},
+                }
+                for item in all_episodes + all_assets + all_seqs + all_shots
+                if item["id"] not in asset_doc_ids.keys()
+            ]
+        )
+        if to_insert:
+            # Insert in doc
+            project_col.insert_many(to_insert)
+
+            # Update existing docs
+            asset_doc_ids.update(
+                {
+                    asset_doc["data"]["zou_id"]: asset_doc
+                    for asset_doc in project_col.find({"type": "asset"})
+                    if asset_doc["data"].get("zou_id")
+                }
+            )
+
+        # Update
+        all_entities = all_assets + all_episodes + all_seqs + all_shots
+        bulk_writes.extend(update_op_assets(all_entities, asset_doc_ids))
+
+        # Delete
+        diff_assets = set(asset_doc_ids.keys()) - {
+            e["id"] for e in all_entities + [project]
+        }
+        if diff_assets:
+            bulk_writes.extend(
+                [DeleteOne(asset_doc_ids[asset_id]) for asset_id in diff_assets]
+            )
+
+        # Write into DB
+        if bulk_writes:
+            project_col.bulk_write(bulk_writes)
 
     dbcon.uninstall()
 
diff --git a/openpype/settings/defaults/project_settings/kitsu.json b/openpype/settings/defaults/project_settings/kitsu.json
index b4d2ccc611..435814a9d1 100644
--- a/openpype/settings/defaults/project_settings/kitsu.json
+++ b/openpype/settings/defaults/project_settings/kitsu.json
@@ -1,3 +1,7 @@
 {
-    "number": 0
+    "entities_naming_pattern": {
+        "episode": "E##",
+        "sequence": "SQ##",
+        "shot": "SH##"
+    }
 }
\ No newline at end of file
diff --git a/openpype/settings/entities/schemas/projects_schema/schema_project_kitsu.json b/openpype/settings/entities/schemas/projects_schema/schema_project_kitsu.json
index 93976cc03b..a504959001 100644
--- a/openpype/settings/entities/schemas/projects_schema/schema_project_kitsu.json
+++ b/openpype/settings/entities/schemas/projects_schema/schema_project_kitsu.json
@@ -6,12 +6,26 @@
     "is_file": true,
     "children": [
         {
-            "type": "number",
-            "key": "number",
-            "label": "This is your lucky number:",
-            "minimum": 7,
-            "maximum": 7,
-            "decimals": 0
+            "type": "dict",
+            "key": "entities_naming_pattern",
+            "label": "Entities naming pattern",
+            "children": [
+                {
+                    "type": "text",
+                    "key": "episode",
+                    "label": "Episode:"
+                },
+                {
+                    "type": "text",
+                    "key": "sequence",
+                    "label": "Sequence:"
+                },
+                {
+                    "type": "text",
+                    "key": "shot",
+                    "label": "Shot:"
+                }
+            ]
         }
     ]
 }