diff --git a/client/ayon_core/tools/loader/control.py b/client/ayon_core/tools/loader/control.py
index 0ea2903544..2da77337fb 100644
--- a/client/ayon_core/tools/loader/control.py
+++ b/client/ayon_core/tools/loader/control.py
@@ -478,8 +478,12 @@ class LoaderController(BackendLoaderController, FrontendLoaderController):
             }
         )
         if profile:
+            # TODO remove 'is_include' after release '0.4.3'
+            is_allow_list = profile.get("is_include")
+            if is_allow_list is None:
+                is_allow_list = profile["filter_type"] == "is_allow_list"
             output = ProductTypesFilter(
-                is_allow_list=profile["is_include"],
+                is_allow_list=is_allow_list,
                 product_types=profile["filter_product_types"]
             )
         return output
diff --git a/server/settings/tools.py b/server/settings/tools.py
index 9368e29990..85a66f6a70 100644
--- a/server/settings/tools.py
+++ b/server/settings/tools.py
@@ -222,6 +222,13 @@ def _product_types_enum():
     ]
 
 
+def filter_type_enum():
+    return [
+        {"value": "is_allow_list", "label": "Allow list"},
+        {"value": "is_deny_list", "label": "Deny list"},
+    ]
+
+
 class LoaderProductTypeFilterProfile(BaseSettingsModel):
     _layout = "expanded"
     # TODO this should use hosts enum
@@ -231,9 +238,15 @@ class LoaderProductTypeFilterProfile(BaseSettingsModel):
         title="Task types",
         enum_resolver=task_types_enum
     )
-    is_include: bool = SettingsField(True, title="Exclude / Include")
+    filter_type: str = SettingsField(
+        "is_allow_list",
+        title="Filter type",
+        section="Product type filter",
+        enum_resolver=filter_type_enum
+    )
     filter_product_types: list[str] = SettingsField(
         default_factory=list,
+        title="Product types",
         enum_resolver=_product_types_enum
     )