diff --git a/client/ayon_core/pipeline/create/context.py b/client/ayon_core/pipeline/create/context.py
index 066a147479..f97d34d305 100644
--- a/client/ayon_core/pipeline/create/context.py
+++ b/client/ayon_core/pipeline/create/context.py
@@ -2112,6 +2112,7 @@ class CreateContext:
         )
         kwargs = {"project_entity": project_entity}
         # Backwards compatibility for 'project_entity' argument
+        # - 'get_product_name' signature changed 24/07/08
         if not is_func_signature_supported(
             creator.get_product_name, *args, **kwargs
         ):
diff --git a/client/ayon_core/pipeline/create/creator_plugins.py b/client/ayon_core/pipeline/create/creator_plugins.py
index e0b30763d0..8cacf7a1d0 100644
--- a/client/ayon_core/pipeline/create/creator_plugins.py
+++ b/client/ayon_core/pipeline/create/creator_plugins.py
@@ -297,7 +297,6 @@ class BaseCreator:
                 ))
             setattr(self, key, value)
 
-
     @property
     def identifier(self):
         """Identifier of creator (must be unique).
@@ -493,7 +492,8 @@ class BaseCreator:
         task_entity,
         variant,
         host_name=None,
-        instance=None
+        instance=None,
+        project_entity=None,
     ):
         """Return product name for passed context.
 
@@ -510,8 +510,9 @@ class BaseCreator:
             instance (Optional[CreatedInstance]): Object of 'CreatedInstance'
                 for which is product name updated. Passed only on product name
                 update.
-        """
+            project_entity (Optional[dict[str, Any]]): Project entity.
 
+        """
         if host_name is None:
             host_name = self.create_context.host_name
 
@@ -537,7 +538,8 @@ class BaseCreator:
             self.product_type,
             variant,
             dynamic_data=dynamic_data,
-            project_settings=self.project_settings
+            project_settings=self.project_settings,
+            project_entity=project_entity,
         )
 
     def get_instance_attr_defs(self):
diff --git a/client/ayon_core/pipeline/create/product_name.py b/client/ayon_core/pipeline/create/product_name.py
index 6f8a43cdbe..cd28a6eef0 100644
--- a/client/ayon_core/pipeline/create/product_name.py
+++ b/client/ayon_core/pipeline/create/product_name.py
@@ -126,11 +126,15 @@ def get_product_name(
         project_entity (Optional[Dict[str, Any]]): Project entity used when
             task short name is required by template.
 
+    Returns:
+        str: Product name.
+
     Raises:
+        TaskNotSetError: If template requires task which is not provided.
         TemplateFillError: If filled template contains placeholder key which
             is not collected.
-    """
 
+    """
     if not product_type:
         return ""
 
@@ -156,8 +160,6 @@ def get_product_name(
         task_value = task_name
 
     elif "{task[short]}" in template.lower():
-        # NOTE this is very inefficient approach
-        #   - project entity should be required
         if project_entity is None:
             project_entity = ayon_api.get_project(project_name)
         task_types_by_name = {
diff --git a/client/ayon_core/tools/publisher/abstract.py b/client/ayon_core/tools/publisher/abstract.py
index a9142396f5..768f4b052f 100644
--- a/client/ayon_core/tools/publisher/abstract.py
+++ b/client/ayon_core/tools/publisher/abstract.py
@@ -166,6 +166,12 @@ class AbstractPublisherBackend(AbstractPublisherCommon):
     ) -> Union[TaskItem, None]:
         pass
 
+    @abstractmethod
+    def get_project_entity(
+        self, project_name: str
+    ) -> Union[Dict[str, Any], None]:
+        pass
+
     @abstractmethod
     def get_folder_entity(
         self, project_name: str, folder_id: str
diff --git a/client/ayon_core/tools/publisher/control.py b/client/ayon_core/tools/publisher/control.py
index f26f8fc524..257b45de08 100644
--- a/client/ayon_core/tools/publisher/control.py
+++ b/client/ayon_core/tools/publisher/control.py
@@ -193,6 +193,9 @@ class PublisherController(
     def get_convertor_items(self):
         return self._create_model.get_convertor_items()
 
+    def get_project_entity(self, project_name):
+        return self._projects_model.get_project_entity(project_name)
+
     def get_folder_type_items(self, project_name, sender=None):
         return self._projects_model.get_folder_type_items(
             project_name, sender
diff --git a/client/ayon_core/tools/publisher/models/create.py b/client/ayon_core/tools/publisher/models/create.py
index 6da3a51a31..ab2bf07614 100644
--- a/client/ayon_core/tools/publisher/models/create.py
+++ b/client/ayon_core/tools/publisher/models/create.py
@@ -9,6 +9,7 @@ from ayon_core.lib.attribute_definitions import (
 )
 from ayon_core.lib.profiles_filtering import filter_profiles
 from ayon_core.lib.attribute_definitions import UIDef
+from ayon_core.lib import is_func_signature_supported
 from ayon_core.pipeline.create import (
     BaseCreator,
     AutoCreator,
@@ -26,6 +27,7 @@ from ayon_core.tools.publisher.abstract import (
     AbstractPublisherBackend,
     CardMessageTypes,
 )
+
 CREATE_EVENT_SOURCE = "publisher.create.model"
 
 
@@ -356,13 +358,24 @@ class CreateModel:
                 project_name, task_item.task_id
             )
 
-        return creator.get_product_name(
+        project_entity = self._controller.get_project_entity(project_name)
+        args = (
             project_name,
             folder_entity,
             task_entity,
-            variant,
-            instance=instance
+            variant
         )
+        kwargs = {
+            "instance": instance,
+            "project_entity": project_entity,
+        }
+        # Backwards compatibility for 'project_entity' argument
+        # - 'get_product_name' signature changed 24/07/08
+        if not is_func_signature_supported(
+            creator.get_product_name, *args, **kwargs
+        ):
+            kwargs.pop("project_entity")
+        return creator.get_product_name(*args, **kwargs)
 
     def create(
         self,