diff --git a/openpype/lib/profiles_filtering.py b/openpype/lib/profiles_filtering.py
index c4410204dd..992d757059 100644
--- a/openpype/lib/profiles_filtering.py
+++ b/openpype/lib/profiles_filtering.py
@@ -165,7 +165,8 @@ def filter_profiles(profiles_data, key_values, keys_order=None, logger=None):
             if match == -1:
                 profile_value = profile.get(key) or []
                 logger.debug(
-                    "\"{}\" not found in {}".format(key, profile_value)
+                    "\"{}\" not found in \"{}\": {}".format(value, key,
+                                                            profile_value)
                 )
                 profile_points = -1
                 break
@@ -192,13 +193,13 @@ def filter_profiles(profiles_data, key_values, keys_order=None, logger=None):
     ])
 
     if not matching_profiles:
-        logger.warning(
+        logger.info(
             "None of profiles match your setup. {}".format(log_parts)
         )
         return None
 
     if len(matching_profiles) > 1:
-        logger.warning(
+        logger.info(
             "More than one profile match your setup. {}".format(log_parts)
         )
 
diff --git a/openpype/modules/default_modules/ftrack/plugins/publish/collect_ftrack_family.py b/openpype/modules/default_modules/ftrack/plugins/publish/collect_ftrack_family.py
index cc2a5b7d37..70030acad9 100644
--- a/openpype/modules/default_modules/ftrack/plugins/publish/collect_ftrack_family.py
+++ b/openpype/modules/default_modules/ftrack/plugins/publish/collect_ftrack_family.py
@@ -68,9 +68,6 @@ class CollectFtrackFamily(pyblish.api.InstancePlugin):
                         instance.data["families"].append("ftrack")
                 else:
                     instance.data["families"] = ["ftrack"]
-        else:
-            self.log.debug("Instance '{}' doesn't match any profile".format(
-                instance.data.get("family")))
 
     def _get_add_ftrack_f_from_addit_filters(self,
                                              additional_filters,