diff --git a/openpype/hosts/max/plugins/publish/increment_workfile_version.py b/openpype/hosts/max/plugins/publish/increment_workfile_version.py
index 7b4f4e238d..3dec214f77 100644
--- a/openpype/hosts/max/plugins/publish/increment_workfile_version.py
+++ b/openpype/hosts/max/plugins/publish/increment_workfile_version.py
@@ -16,4 +16,4 @@ class IncrementWorkfileVersion(pyblish.api.ContextPlugin):
         filepath = version_up(path)
 
         rt.saveMaxFile(filepath)
-        self.log.info('Incrementing file version')
+        self.log.info("Incrementing file version")