diff --git a/openpype/tools/publisher/widgets/publish_widget.py b/openpype/tools/publisher/widgets/publish_widget.py
index 80d0265dd3..b32b5381d1 100644
--- a/openpype/tools/publisher/widgets/publish_widget.py
+++ b/openpype/tools/publisher/widgets/publish_widget.py
@@ -335,14 +335,12 @@ class PublishFrame(QtWidgets.QFrame):
         if instance is None:
             new_name = (
                 context.data.get("label")
-                or getattr(context, "label", None)
                 or context.data.get("name")
                 or "Context"
             )
         else:
             new_name = (
                 instance.data.get("label")
-                or getattr(instance, "label", None)
                 or instance.data["name"]
             )
 
diff --git a/openpype/tools/pyblish_pype/model.py b/openpype/tools/pyblish_pype/model.py
index 309126a884..1479d91bb5 100644
--- a/openpype/tools/pyblish_pype/model.py
+++ b/openpype/tools/pyblish_pype/model.py
@@ -613,10 +613,7 @@ class InstanceItem(QtGui.QStandardItem):
         if role == QtCore.Qt.DisplayRole:
             label = None
             if settings.UseLabel:
-                label = (
-                    self.instance.data.get("label")
-                    or getattr(self.instance, "label", None)
-                )
+                label = self.instance.data.get("label")
 
             if not label:
                 if self.is_context: