diff --git a/client/ayon_core/pipeline/workfile/workfile_template_builder.py b/client/ayon_core/pipeline/workfile/workfile_template_builder.py
index db6d836a00..8082adc65d 100644
--- a/client/ayon_core/pipeline/workfile/workfile_template_builder.py
+++ b/client/ayon_core/pipeline/workfile/workfile_template_builder.py
@@ -1588,6 +1588,8 @@ class PlaceholderLoadMixin(object):
             self.log.info((
                 "There's no representation for this placeholder: {}"
             ).format(placeholder.scene_identifier))
+            if not placeholder.data.get("keep_placeholder", True):
+                self.delete_placeholder(placeholder)
             return
 
         loaders_by_name = self.builder.get_loaders_by_name()