diff --git a/openpype/pipeline/publish/__init__.py b/openpype/pipeline/publish/__init__.py
index ca958816fe..d106f28617 100644
--- a/openpype/pipeline/publish/__init__.py
+++ b/openpype/pipeline/publish/__init__.py
@@ -6,7 +6,9 @@ from .publish_plugins import (
 
 from .lib import (
     DiscoverResult,
-    publish_plugins_discover
+    publish_plugins_discover,
+    load_help_content_from_plugin,
+    load_help_content_from_filepath
 )
 
 
@@ -16,5 +18,7 @@ __all__ = (
     "OpenPypePyblishPluginMixin",
 
     "DiscoverResult",
-    "publish_plugins_discover"
+    "publish_plugins_discover",
+    "load_help_content_from_plugin",
+    "load_help_content_from_filepath"
 )
diff --git a/openpype/pipeline/publish/lib.py b/openpype/pipeline/publish/lib.py
index 0fa712a301..aa30ac22c9 100644
--- a/openpype/pipeline/publish/lib.py
+++ b/openpype/pipeline/publish/lib.py
@@ -1,6 +1,8 @@
 import os
 import sys
 import types
+import inspect
+import xml.etree.ElementTree
 
 import six
 import pyblish.plugin
@@ -28,6 +30,61 @@ class DiscoverResult:
         self.plugins[item] = value
 
 
+class HelpContent:
+    def __init__(self, title, description, detail=None):
+        self.title = title
+        self.description = description
+        self.detail = detail
+
+
+def load_help_content_from_filepath(filepath):
+    """Load help content from xml file.
+
+    Xml file may containt errors and warnings.
+    """
+    errors = {}
+    warnings = {}
+    output = {
+        "errors": errors,
+        "warnings": warnings
+    }
+    if not os.path.exists(filepath):
+        return output
+    tree = xml.etree.ElementTree.parse(filepath)
+    root = tree.getroot()
+    for child in root:
+        child_id = child.attrib.get("id")
+        if child_id is None:
+            continue
+
+        # Make sure ID is string
+        child_id = str(child_id)
+
+        title = child.find("title").text
+        description = child.find("description").text
+        detail_node = child.find("detail")
+        detail = None
+        if detail_node:
+            detail = detail_node.text
+        if child.tag == "error":
+            errors[child_id] = HelpContent(title, description, detail)
+        elif child.tag == "warning":
+            warnings[child_id] = HelpContent(title, description, detail)
+    return output
+
+
+def load_help_content_from_plugin(plugin):
+    cls = plugin
+    if not inspect.isclass(plugin):
+        cls = plugin.__class__
+    plugin_filepath = inspect.getfile(cls)
+    plugin_dir = os.path.dirname(plugin_filepath)
+    basename = os.path.splitext(os.path.basename(plugin_filepath))[0]
+    filename = basename + ".xml"
+    filepath = os.path.join(plugin_dir, "help", filename)
+    return load_help_content_from_filepath(filepath)
+
+
 def publish_plugins_discover(paths=None):
     """Find and return available pyblish plug-ins
 
diff --git a/openpype/pipeline/publish/publish_plugins.py b/openpype/pipeline/publish/publish_plugins.py
index b60b9f43a7..9a73d1acc6 100644
--- a/openpype/pipeline/publish/publish_plugins.py
+++ b/openpype/pipeline/publish/publish_plugins.py
@@ -1,3 +1,6 @@
+from .lib import load_help_content_from_plugin
+
+
 class PublishValidationError(Exception):
     """Validation error happened during publishing.
 
@@ -12,13 +15,33 @@ class PublishValidationError(Exception):
         description(str): Detailed description of an error. It is possible
             to use Markdown syntax.
     """
-    def __init__(self, message, title=None, description=None):
+    def __init__(self, message, title=None, description=None, detail=None):
         self.message = message
         self.title = title or "< Missing title >"
         self.description = description or message
+        self.detail = detail
         super(PublishValidationError, self).__init__(message)
 
 
+class PublishXmlValidationError(PublishValidationError):
+    def __init__(
+        self, message, plugin, key=None, *formattings_arg, **formatting_kwargs
+    ):
+        if key is None:
+            key = "main"
+        result = load_help_content_from_plugin(plugin)
+        content_obj = result["errors"][key]
+        description = content_obj.description.format(
+            *formattings_arg, **formatting_kwargs
+        )
+        detail = content_obj.detail.format(
+            *formattings_arg, **formatting_kwargs
+        )
+        super(PublishXmlValidationError, self).__init__(
+            message, content_obj.title, description, detail
+        )
+
+
 class KnownPublishError(Exception):
     """Publishing crashed because of known error.