diff --git a/pype/plugins/ftrack/publish/integrate_ftrack_api.py b/pype/plugins/ftrack/publish/integrate_ftrack_api.py
index 9fe4fddebf..337562c1f5 100644
--- a/pype/plugins/ftrack/publish/integrate_ftrack_api.py
+++ b/pype/plugins/ftrack/publish/integrate_ftrack_api.py
@@ -144,8 +144,11 @@ class IntegrateFtrackApi(pyblish.api.InstancePlugin):
                 "version": 0,
                 "asset": asset_entity,
             }
-
-            assetversion_data.update(data.get("assetversion_data", {}))
+            _assetversion_data = data.get("assetversion_data", {})
+            assetversion_cust_attrs = _assetversion_data.pop(
+                "custom_attributes", {}
+            )
+            assetversion_data.update(_assetversion_data)
 
             assetversion_entity = session.query(
                 self.query("AssetVersion", assetversion_data)
@@ -182,6 +185,18 @@ class IntegrateFtrackApi(pyblish.api.InstancePlugin):
             existing_assetversion_metadata.update(assetversion_metadata)
             assetversion_entity["metadata"] = existing_assetversion_metadata
 
+            # Adding Custom Attributes
+            for attr, val in assetversion_cust_attrs.items():
+                if attr in assetversion_entity["custom_attributes"]:
+                    assetversion_entity["custom_attributes"][attr] = val
+                    continue
+
+                self.log.warning((
+                    "Custom Attrubute \"{0}\""
+                    " is not available for AssetVersion."
+                    " Can't set it's value to: \"{1}\""
+                ).format(attr, str(val)))
+
             # Have to commit the version and asset, because location can't
             # determine the final location without.
             try:
diff --git a/pype/plugins/ftrack/publish/integrate_ftrack_instances.py b/pype/plugins/ftrack/publish/integrate_ftrack_instances.py
index 5e680a172a..78583b0a2f 100644
--- a/pype/plugins/ftrack/publish/integrate_ftrack_instances.py
+++ b/pype/plugins/ftrack/publish/integrate_ftrack_instances.py
@@ -125,6 +125,16 @@ class IntegrateFtrackInstance(pyblish.api.InstancePlugin):
                 "thumbnail": comp['thumbnail']
             }
 
+            # Add custom attributes for AssetVersion
+            assetversion_cust_attrs = {}
+            intent_val = instance.context.data.get("intent")
+            if intent_val:
+                assetversion_cust_attrs["intent"] = intent_val
+
+            component_item["assetversion_data"]["custom_attributes"] = (
+                assetversion_cust_attrs
+            )
+
             componentList.append(component_item)
             # Create copy with ftrack.unmanaged location if thumb or prev
             if comp.get('thumbnail') or comp.get('preview') \