diff --git a/openpype/lib/__init__.py b/openpype/lib/__init__.py
index 1df89dbb21..c8ab143490 100644
--- a/openpype/lib/__init__.py
+++ b/openpype/lib/__init__.py
@@ -112,6 +112,7 @@ from .profiles_filtering import filter_profiles
 from .plugin_tools import (
     TaskNotSetError,
     get_subset_name,
+    prepare_template_data,
     filter_pyblish_plugins,
     set_plugin_attributes_from_settings,
     source_hash,
diff --git a/openpype/lib/plugin_tools.py b/openpype/lib/plugin_tools.py
index 44c688456e..fb12cef610 100644
--- a/openpype/lib/plugin_tools.py
+++ b/openpype/lib/plugin_tools.py
@@ -73,6 +73,23 @@ def get_subset_name(
         ("family", family),
         ("task", task_name)
     )
+    return template.format(**prepare_template_data(fill_pairs))
+
+
+def prepare_template_data(fill_pairs):
+    """
+        Prepares formatted data for filling template.
+
+        It produces mutliple variants of keys (key, Key, KEY) to control
+        format of filled template.
+
+        Args:
+            fill_pairs (iterable) of tuples (key, value)
+        Returns:
+            (dict)
+            ('host', 'maya') > {'host':'maya', 'Host': 'Maya', 'HOST': 'MAYA'}
+
+    """
     fill_data = {}
     for key, value in fill_pairs:
         # Handle cases when value is `None` (standalone publisher)
@@ -94,7 +111,7 @@ def get_subset_name(
                 capitalized += value[1:]
         fill_data[key.capitalize()] = capitalized
 
-    return template.format(**fill_data)
+    return fill_data
 
 
 def filter_pyblish_plugins(plugins):
diff --git a/openpype/plugins/publish/integrate_new.py b/openpype/plugins/publish/integrate_new.py
index ab9b85983b..19b12e953d 100644
--- a/openpype/plugins/publish/integrate_new.py
+++ b/openpype/plugins/publish/integrate_new.py
@@ -12,10 +12,13 @@ import shutil
 from pymongo import DeleteOne, InsertOne
 import pyblish.api
 from avalon import io
+from avalon.api import format_template_with_optional_keys
 from avalon.vendor import filelink
 import openpype.api
 from datetime import datetime
 # from pype.modules import ModulesManager
+from openpype.lib.profiles_filtering import filter_profiles
+from openpype.lib import prepare_template_data
 
 # this is needed until speedcopy for linux is fixed
 if sys.platform == "win32":
@@ -697,14 +700,7 @@ class IntegrateAssetNew(pyblish.api.InstancePlugin):
 
             subset = io.find_one({"_id": _id})
 
-        # add group if available
-        if instance.data.get("subsetGroup"):
-            io.update_many({
-                'type': 'subset',
-                '_id': io.ObjectId(subset["_id"])
-            }, {'$set': {'data.subsetGroup':
-                         instance.data.get('subsetGroup')}}
-            )
+        self._set_subset_group(instance, subset["_id"])
 
         # Update families on subset.
         families = [instance.data["family"]]
@@ -716,6 +712,65 @@ class IntegrateAssetNew(pyblish.api.InstancePlugin):
 
         return subset
 
+    def _set_subset_group(self, instance, subset_id):
+        """
+            Mark subset as belonging to group in DB.
+
+            Uses Settings > Global > Publish plugins > IntegrateAssetNew
+
+            Args:
+                instance (dict): processed instance
+                subset_id (str): DB's subset _id
+
+        """
+        # add group if available
+        integrate_new_sett = (instance.context.data["project_settings"]
+                                                   ["global"]
+                                                   ["publish"]
+                                                   ["IntegrateAssetNew"])
+
+        profiles = integrate_new_sett["subset_grouping_profiles"]
+
+        filtering_criteria = {
+            "families": instance.data["family"],
+            "hosts": instance.data["anatomyData"]["app"],
+            "tasks": instance.data["anatomyData"]["task"] or
+                io.Session["AVALON_TASK"]
+        }
+        matching_profile = filter_profiles(profiles, filtering_criteria)
+
+        filled_template = None
+        if matching_profile:
+            template = matching_profile["template"]
+            fill_pairs = (
+                ("family", filtering_criteria["families"]),
+                ("task", filtering_criteria["tasks"]),
+                ("host", filtering_criteria["hosts"]),
+                ("subset", instance.data["subset"]),
+                ("renderlayer", instance.data.get("renderlayer"))
+            )
+            fill_pairs = prepare_template_data(fill_pairs)
+
+            try:
+                filled_template = \
+                    format_template_with_optional_keys(fill_pairs, template)
+            except KeyError:
+                keys = []
+                if fill_pairs:
+                    keys = fill_pairs.keys()
+
+                msg = "Subset grouping failed. " \
+                      "Only {} are expected in Settings".format(','.join(keys))
+                self.log.warning(msg)
+
+        if instance.data.get("subsetGroup") or filled_template:
+            subset_group = instance.data.get('subsetGroup') or filled_template
+
+            io.update_many({
+                'type': 'subset',
+                '_id': io.ObjectId(subset_id)
+            }, {'$set': {'data.subsetGroup': subset_group}})
+
     def create_version(self, subset, version_number, data=None):
         """ Copy given source to destination
 
diff --git a/openpype/settings/defaults/project_settings/global.json b/openpype/settings/defaults/project_settings/global.json
index d2213044f2..53a33339c9 100644
--- a/openpype/settings/defaults/project_settings/global.json
+++ b/openpype/settings/defaults/project_settings/global.json
@@ -128,7 +128,15 @@
                         "prerender"
                     ]
                 }
-            }
+            },
+            "subset_grouping_profiles": [
+                {
+                    "families": [],
+                    "hosts": [],
+                    "tasks": [],
+                    "template": ""
+                }
+            ]
         },
         "ProcessSubmittedJobOnFarm": {
             "enabled": true,
diff --git a/openpype/settings/entities/schemas/projects_schema/schemas/schema_global_publish.json b/openpype/settings/entities/schemas/projects_schema/schemas/schema_global_publish.json
index 2636594fad..8b0828be23 100644
--- a/openpype/settings/entities/schemas/projects_schema/schemas/schema_global_publish.json
+++ b/openpype/settings/entities/schemas/projects_schema/schemas/schema_global_publish.json
@@ -423,6 +423,47 @@
                     "type": "raw-json",
                     "key": "template_name_profiles",
                     "label": "template_name_profiles"
+                },
+                {
+                    "type": "list",
+                    "key": "subset_grouping_profiles",
+                    "label": "Subset grouping profiles",
+                    "use_label_wrap": true,
+                    "object_type": {
+                        "type": "dict",
+                        "children": [
+                            {
+                                "type": "label",
+                                "label": "Set all published instances as a part of specific group named according to 'Template'. <br>Implemented all variants of placeholders [{task},{family},{host},{subset},{renderlayer}]"
+                            },
+                            {
+                                "key": "families",
+                                "label": "Families",
+                                "type": "list",
+                                "object_type": "text"
+                            },
+                            {
+                                "key": "hosts",
+                                "label": "Hosts",
+                                "type": "list",
+                                "object_type": "text"
+                            },
+                            {
+                                "key": "tasks",
+                                "label": "Task names",
+                                "type": "list",
+                                "object_type": "text"
+                            },
+                            {
+                                "type": "separator"
+                            },
+                            {
+                                "type": "text",
+                                "key": "template",
+                                "label": "Template"
+                            }
+                        ]
+                    }
                 }
             ]
         },