diff --git a/openpype/modules/slack/plugins/publish/integrate_slack_api.py b/openpype/modules/slack/plugins/publish/integrate_slack_api.py
index 0cd5ec9de8..9122c1c5ed 100644
--- a/openpype/modules/slack/plugins/publish/integrate_slack_api.py
+++ b/openpype/modules/slack/plugins/publish/integrate_slack_api.py
@@ -1,4 +1,5 @@
 import os
+import re
 import six
 import pyblish.api
 import copy
@@ -132,14 +133,14 @@ class IntegrateSlackAPI(pyblish.api.InstancePlugin):
                     fill_key = "task[{}]".format(key)
                     fill_pairs.append((fill_key, value))
 
-        self.log.debug("fill_pairs ::{}".format(fill_pairs))
         multiple_case_variants = prepare_template_data(fill_pairs)
         fill_data.update(multiple_case_variants)
-
-        message = None
+        message = ''
         try:
-            message = message_templ.format(**fill_data)
+            message = self._escape_missing_keys(message_templ, fill_data).\
+                format(**fill_data)
         except Exception:
+            # shouldn't happen
             self.log.warning(
                 "Some keys are missing in {}".format(message_templ),
                 exc_info=True)
@@ -263,3 +264,22 @@ class IntegrateSlackAPI(pyblish.api.InstancePlugin):
             msg = " - application must added to channel '{}'.".format(channel)
             error_str += msg + " Ask Slack admin."
         return error_str
+
+    def _escape_missing_keys(self, message, fill_data):
+        """Double escapes placeholder which are missing in 'fill_data'"""
+        placeholder_keys = re.findall("\{([^}]+)\}", message)
+
+        fill_keys = []
+        for key, value in fill_data.items():
+            fill_keys.append(key)
+            if isinstance(value, dict):
+                for child_key in value.keys():
+                    fill_keys.append("{}[{}]".format(key, child_key))
+
+        not_matched = set(placeholder_keys) - set(fill_keys)
+
+        for not_matched_item in not_matched:
+            message = message.replace("{}".format(not_matched_item),
+                                      "{{{}}}".format(not_matched_item))
+
+        return message