diff --git a/openpype/modules/ftrack/plugins/publish/integrate_ftrack_description.py b/openpype/modules/ftrack/plugins/publish/integrate_ftrack_description.py
index c6a3d47f66..e7c265988e 100644
--- a/openpype/modules/ftrack/plugins/publish/integrate_ftrack_description.py
+++ b/openpype/modules/ftrack/plugins/publish/integrate_ftrack_description.py
@@ -6,9 +6,11 @@ Requires:
 """
 
 import sys
+import json
 
 import six
 import pyblish.api
+from openpype.lib import StringTemplate
 
 
 class IntegrateFtrackDescription(pyblish.api.InstancePlugin):
@@ -25,6 +27,10 @@ class IntegrateFtrackDescription(pyblish.api.InstancePlugin):
     description_template = "{comment}"
 
     def process(self, instance):
+        if not self.description_template:
+            self.log.info("Skipping. Description template is not set.")
+            return
+
         # Check if there are any integrated AssetVersion entities
         asset_versions_key = "ftrackIntegratedAssetVersionsData"
         asset_versions_data_by_id = instance.data.get(asset_versions_key)
@@ -38,39 +44,62 @@ class IntegrateFtrackDescription(pyblish.api.InstancePlugin):
         else:
             self.log.debug("Comment is set to `{}`".format(comment))
 
-        session = instance.context.data["ftrackSession"]
-
         intent = instance.context.data.get("intent")
-        intent_label = None
-        if intent and isinstance(intent, dict):
-            intent_val = intent.get("value")
-            intent_label = intent.get("label")
-        else:
-            intent_val = intent
+        if intent and "{intent}" in self.description_template:
+            value = intent.get("value")
+            if value:
+                intent = intent.get("label") or value
 
-        if not intent_label:
-            intent_label = intent_val or ""
+        if not intent and not comment:
+            self.log.info("Skipping. Intent and comment are empty.")
+            return
 
         # if intent label is set then format comment
         # - it is possible that intent_label is equal to "" (empty string)
-        if intent_label:
-            self.log.debug(
-                "Intent label is set to `{}`.".format(intent_label)
-            )
-
+        if intent:
+            self.log.debug("Intent is set to `{}`.".format(intent))
         else:
             self.log.debug("Intent is not set.")
 
+        # If we would like to use more "optional" possibilities we would have
+        #   come up with some expressions in templates or speicifc templates
+        #   for all 3 possible combinations when comment and intent are
+        #   set or not (when both are not set then description does not
+        #   make sense).
+        fill_data = {}
+        if comment:
+            fill_data["comment"] = comment
+        if intent:
+            fill_data["intent"] = intent
+
+        description = StringTemplate.format_template(
+            self.description_template, fill_data
+        )
+        if not description.solved:
+            self.log.warning((
+                "Couldn't solve template \"{}\" with data {}"
+            ).format(
+                self.description_template, json.dumps(fill_data, indent=4)
+            ))
+            return
+
+        if not description:
+            self.log.debug((
+                "Skipping. Result of template is empty string."
+                " Template \"{}\" Fill data: {}"
+            ).format(
+                self.description_template, json.dumps(fill_data, indent=4)
+            ))
+            return
+
+        session = instance.context.data["ftrackSession"]
         for asset_version_data in asset_versions_data_by_id.values():
             asset_version = asset_version_data["asset_version"]
 
             # Backwards compatibility for older settings using
             #   attribute 'note_with_intent_template'
-            comment = self.description_template.format(**{
-                "intent": intent_label,
-                "comment": comment
-            })
-            asset_version["comment"] = comment
+
+            asset_version["comment"] = description
 
             try:
                 session.commit()