diff --git a/openpype/tools/publisher/publish_report_viewer/model.py b/openpype/tools/publisher/publish_report_viewer/model.py
index a88129a358..bd03376c55 100644
--- a/openpype/tools/publisher/publish_report_viewer/model.py
+++ b/openpype/tools/publisher/publish_report_viewer/model.py
@@ -1,4 +1,5 @@
 import uuid
+import html
 from Qt import QtCore, QtGui
 
 import pyblish.api
@@ -45,7 +46,8 @@ class InstancesModel(QtGui.QStandardItemModel):
             all_removed = True
             for instance_item in instance_items:
                 item = QtGui.QStandardItem(instance_item.label)
-                item.setData(instance_item.label, ITEM_LABEL_ROLE)
+                instance_label = html.escape(instance_item.label)
+                item.setData(instance_label, ITEM_LABEL_ROLE)
                 item.setData(instance_item.errored, ITEM_ERRORED_ROLE)
                 item.setData(instance_item.id, ITEM_ID_ROLE)
                 item.setData(instance_item.removed, INSTANCE_REMOVED_ROLE)
diff --git a/openpype/tools/publisher/widgets/card_view_widgets.py b/openpype/tools/publisher/widgets/card_view_widgets.py
index b6fcee7edb..5a6878ddca 100644
--- a/openpype/tools/publisher/widgets/card_view_widgets.py
+++ b/openpype/tools/publisher/widgets/card_view_widgets.py
@@ -22,6 +22,7 @@ Only one item can be selected at a time.
 
 import re
 import collections
+import html
 
 from Qt import QtWidgets, QtCore
 
@@ -303,7 +304,7 @@ class InstanceCardWidget(CardWidget):
         self._last_variant = variant
         self._last_subset_name = subset_name
         # Make `variant` bold
-        label = self.instance.label
+        label = html.escape(self.instance.label)
         found_parts = set(re.findall(variant, label, re.IGNORECASE))
         if found_parts:
             for part in found_parts:
diff --git a/openpype/tools/publisher/widgets/list_view_widgets.py b/openpype/tools/publisher/widgets/list_view_widgets.py
index 3476ee487e..3e4fd5b72d 100644
--- a/openpype/tools/publisher/widgets/list_view_widgets.py
+++ b/openpype/tools/publisher/widgets/list_view_widgets.py
@@ -23,6 +23,7 @@ selection can be enabled disabled using checkbox or keyboard key presses:
 ```
 """
 import collections
+import html
 
 from Qt import QtWidgets, QtCore, QtGui
 
@@ -113,7 +114,9 @@ class InstanceListItemWidget(QtWidgets.QWidget):
 
         self.instance = instance
 
-        subset_name_label = QtWidgets.QLabel(instance.label, self)
+        instance_label = html.escape(instance.label)
+
+        subset_name_label = QtWidgets.QLabel(instance_label, self)
         subset_name_label.setObjectName("ListViewSubsetName")
 
         active_checkbox = NiceCheckbox(parent=self)
@@ -178,7 +181,7 @@ class InstanceListItemWidget(QtWidgets.QWidget):
         # Check subset name
         label = self.instance.label
         if label != self._instance_label_widget.text():
-            self._instance_label_widget.setText(label)
+            self._instance_label_widget.setText(html.escape(label))
         # Check active state
         self.set_active(self.instance["active"])
         # Check valid states