diff --git a/openpype/hosts/max/plugins/publish/validate_loaded_plugin.py b/openpype/hosts/max/plugins/publish/validate_loaded_plugin.py
index e58685cc4d..8d59bbc120 100644
--- a/openpype/hosts/max/plugins/publish/validate_loaded_plugin.py
+++ b/openpype/hosts/max/plugins/publish/validate_loaded_plugin.py
@@ -51,34 +51,36 @@ class ValidateLoadedPlugin(OptionalPyblishPluginMixin,
                 get_plugins())
         }
 
-        for families, plugin in required_plugins.items():
-            # Out of for loop build the instance family lookup
-            instance_families = {instance.data["family"]}
-            instance_families.update(instance.data.get("families", []))
-            self.log.debug(f"{instance_families}")
-            # In the for loop check whether any family matches
+        # Build instance families lookup
+        instance_families = {instance.data["family"]}
+        instance_families.update(instance.data.get("families", []))
+        self.log.debug(f"Checking plug-in validation for instance families: {instance_families}")
+        for families in required_plugins.keys():
+            # Check for matching families
             match_families = {fam.strip() for fam in
                               families.split(",") if fam.strip()}
-            self.log.debug(f"match_families: {match_families}")
+            self.log.debug(f"Plug-in family requirements: {match_families}")
             has_match = "*" in match_families or match_families.intersection(
-                instance_families) or families == "_"
+                instance_families)
+
             if not has_match:
                 continue
 
-            if not plugin:
-                return
+            plugins = [plugin for plugin in required_plugins[families]["plugins"]]
+            for plugin in plugins:
+                if not plugin:
+                    return
+                plugin_name = plugin.format(**os.environ).lower()
+                plugin_index = available_plugins.get(plugin_name)
 
-            plugin_name = plugin.format(**os.environ).lower()
-            plugin_index = available_plugins.get(plugin_name)
+                if plugin_index is None:
+                    invalid.append(
+                        f"Plugin {plugin} does not exist in 3dsMax Plugin List."
+                    )
+                    continue
 
-            if plugin_index is None:
-                invalid.append(
-                    f"Plugin {plugin} does not exist in 3dsMax Plugin List."
-                )
-                continue
-
-            if not rt.pluginManager.isPluginDllLoaded(plugin_index):
-                invalid.append(f"Plugin {plugin} not loaded.")
+                if not rt.pluginManager.isPluginDllLoaded(plugin_index):
+                    invalid.append(f"Plugin {plugin} not loaded.")
 
         return invalid
 
@@ -108,25 +110,29 @@ class ValidateLoadedPlugin(OptionalPyblishPluginMixin,
                                  ["ValidateLoadedPlugin"]
                                  ["family_plugins_mapping"]
         )
-        for families, plugin in required_plugins.items():
-            families_list = families.split(",")
-            excluded_families = [family for family in families_list
-                                 if instance.data["family"] != family
-                                 and family != "_"]
-            if excluded_families:
-                cls.log.debug("The {} instance is not part of {}.".format(
-                    instance.data["family"], excluded_families
-                ))
-                continue
-            if not plugin:
+        instance_families = {instance.data["family"]}
+        instance_families.update(instance.data.get("families", []))
+        cls.log.debug(f"Checking plug-in validation for instance families: {instance_families}")
+        for families in required_plugins.keys():
+            match_families = {fam.strip() for fam in
+                              families.split(",") if fam.strip()}
+            cls.log.debug(f"Plug-in family requirements: {match_families}")
+            has_match = "*" in match_families or match_families.intersection(
+                instance_families)
+
+            if not has_match:
                 continue
 
-            plugin_name = plugin.format(**os.environ).lower()
-            plugin_index = available_plugins.get(plugin_name)
+            plugins = [plugin for plugin in required_plugins[families]["plugins"]]
+            for plugin in plugins:
+                if not plugin:
+                    return
+                plugin_name = plugin.format(**os.environ).lower()
+                plugin_index = available_plugins.get(plugin_name)
 
-            if plugin_index is None:
-                cls.log.warning(f"Can't enable missing plugin: {plugin}")
-                continue
+                if plugin_index is None:
+                    cls.log.warning(f"Can't enable missing plugin: {plugin}")
+                    continue
 
-            if not rt.pluginManager.isPluginDllLoaded(plugin_index):
-                rt.pluginManager.loadPluginDll(plugin_index)
+                if not rt.pluginManager.isPluginDllLoaded(plugin_index):
+                    rt.pluginManager.loadPluginDll(plugin_index)
diff --git a/openpype/settings/ayon_settings.py b/openpype/settings/ayon_settings.py
index fa73199269..0cefd047b1 100644
--- a/openpype/settings/ayon_settings.py
+++ b/openpype/settings/ayon_settings.py
@@ -653,6 +653,9 @@ def _convert_3dsmax_project_settings(ayon_settings, output):
         family_plugin_mapping = (
             ayon_publish["ValidateLoadedPlugin"]["family_plugins_mapping"]
         )
+        for item in family_plugin_mapping:
+            if "product_types" in item:
+                item["families"] = item.pop("product_types")
         new_family_plugin_mapping = {
             item["families"]: item["plugins"]
             for item in family_plugin_mapping
diff --git a/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json b/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json
index b48ce20f5d..c44c7525da 100644
--- a/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json
+++ b/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json
@@ -72,7 +72,15 @@
                 "label": "Family Plugins Mapping",
                 "use_label_wrap": true,
                 "object_type": {
-                    "type": "text"
+                    "type": "dict",
+                    "children": [
+                        {
+                            "key": "plugins",
+                            "label": "plugins",
+                            "type": "list",
+                            "object_type": "text"
+                        }
+                    ]
                 }
             }
         ]
diff --git a/server_addon/max/server/settings/publishers.py b/server_addon/max/server/settings/publishers.py
index d23acc6dd7..d7169f8b96 100644
--- a/server_addon/max/server/settings/publishers.py
+++ b/server_addon/max/server/settings/publishers.py
@@ -29,8 +29,9 @@ class ValidateAttributesModel(BaseSettingsModel):
 
 class FamilyPluginsMappingModel(BaseSettingsModel):
     _layout = "compact"
-    families: str = Field(title="Families")
-    plugins: str = Field(title="Plugins")
+    product_types: str = Field(title="Product Types")
+    plugins: list[str] = Field(
+        default_factory=list,title="Plugins")
 
 
 class ValidateLoadedPluginModel(BaseSettingsModel):