diff --git a/client/ayon_core/hosts/aftereffects/plugins/load/load_background.py b/client/ayon_core/hosts/aftereffects/plugins/load/load_background.py
index e45de5524e..9c43dc0e77 100644
--- a/client/ayon_core/hosts/aftereffects/plugins/load/load_background.py
+++ b/client/ayon_core/hosts/aftereffects/plugins/load/load_background.py
@@ -20,7 +20,7 @@ class BackgroundLoader(api.AfterEffectsLoader):
         metadata
     """
     label = "Load JSON Background"
-    families = ["background"]
+    product_types = ["background"]
     representations = ["json"]
 
     def load(self, context, name=None, namespace=None, data=None):
diff --git a/client/ayon_core/hosts/aftereffects/plugins/load/load_file.py b/client/ayon_core/hosts/aftereffects/plugins/load/load_file.py
index 29536945dd..2d9ba1b677 100644
--- a/client/ayon_core/hosts/aftereffects/plugins/load/load_file.py
+++ b/client/ayon_core/hosts/aftereffects/plugins/load/load_file.py
@@ -12,7 +12,7 @@ class FileLoader(api.AfterEffectsLoader):
     """
     label = "Load file"
 
-    families = ["image",
+    product_types = ["image",
                 "plate",
                 "render",
                 "prerender",
diff --git a/client/ayon_core/hosts/blender/plugins/load/import_workfile.py b/client/ayon_core/hosts/blender/plugins/load/import_workfile.py
index 7144c132e8..f64437e753 100644
--- a/client/ayon_core/hosts/blender/plugins/load/import_workfile.py
+++ b/client/ayon_core/hosts/blender/plugins/load/import_workfile.py
@@ -44,7 +44,7 @@ class AppendBlendLoader(plugin.AssetLoader):
     """
 
     representations = ["blend"]
-    families = ["workfile"]
+    product_types = ["workfile"]
 
     label = "Append Workfile"
     order = 9
@@ -69,7 +69,7 @@ class ImportBlendLoader(plugin.AssetLoader):
     """
 
     representations = ["blend"]
-    families = ["workfile"]
+    product_types = ["workfile"]
 
     label = "Import Workfile"
     order = 9
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_abc.py b/client/ayon_core/hosts/blender/plugins/load/load_abc.py
index 7ae9936ed5..a6e834e20a 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_abc.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_abc.py
@@ -26,7 +26,7 @@ class CacheModelLoader(plugin.AssetLoader):
     Note:
         At least for now it only supports Alembic files.
     """
-    families = ["model", "pointcache", "animation"]
+    product_types = ["model", "pointcache", "animation"]
     representations = ["abc"]
 
     label = "Load Alembic"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_action.py b/client/ayon_core/hosts/blender/plugins/load/load_action.py
index a079387b9f..446fa20fec 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_action.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_action.py
@@ -24,7 +24,7 @@ class BlendActionLoader(plugin.AssetLoader):
         moment.
     """
 
-    families = ["action"]
+    product_types = ["action"]
     representations = ["blend"]
 
     label = "Link Action"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_animation.py b/client/ayon_core/hosts/blender/plugins/load/load_animation.py
index b805790c28..5da270f9e4 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_animation.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_animation.py
@@ -16,7 +16,7 @@ class BlendAnimationLoader(plugin.AssetLoader):
         moment.
     """
 
-    families = ["animation"]
+    product_types = ["animation"]
     representations = ["blend"]
 
     label = "Link Animation"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_audio.py b/client/ayon_core/hosts/blender/plugins/load/load_audio.py
index de74bf95d3..6e72c58bc9 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_audio.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_audio.py
@@ -20,7 +20,7 @@ from ayon_core.hosts.blender.api.pipeline import (
 class AudioLoader(plugin.AssetLoader):
     """Load audio in Blender."""
 
-    families = ["audio"]
+    product_types = ["audio"]
     representations = ["wav"]
 
     label = "Load Audio"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_blend.py b/client/ayon_core/hosts/blender/plugins/load/load_blend.py
index 465485ba86..8cc246f46e 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_blend.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_blend.py
@@ -20,7 +20,7 @@ from ayon_core.hosts.blender.api.pipeline import (
 class BlendLoader(plugin.AssetLoader):
     """Load assets from a .blend file."""
 
-    families = ["model", "rig", "layout", "camera"]
+    product_types = ["model", "rig", "layout", "camera"]
     representations = ["blend"]
 
     label = "Append Blend"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_blendscene.py b/client/ayon_core/hosts/blender/plugins/load/load_blendscene.py
index 2c93b739f8..41964a906a 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_blendscene.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_blendscene.py
@@ -18,7 +18,7 @@ from ayon_core.hosts.blender.api.pipeline import (
 class BlendSceneLoader(plugin.AssetLoader):
     """Load assets from a .blend file."""
 
-    families = ["blendScene"]
+    product_types = ["blendScene"]
     representations = ["blend"]
 
     label = "Append Blend"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_camera_abc.py b/client/ayon_core/hosts/blender/plugins/load/load_camera_abc.py
index 98a4e2c2ec..4c8bfba9a5 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_camera_abc.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_camera_abc.py
@@ -23,7 +23,7 @@ class AbcCameraLoader(plugin.AssetLoader):
     Stores the imported asset in an empty named after the asset.
     """
 
-    families = ["camera"]
+    product_types = ["camera"]
     representations = ["abc"]
 
     label = "Load Camera (ABC)"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_camera_fbx.py b/client/ayon_core/hosts/blender/plugins/load/load_camera_fbx.py
index f31e53270e..d14f145f81 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_camera_fbx.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_camera_fbx.py
@@ -23,7 +23,7 @@ class FbxCameraLoader(plugin.AssetLoader):
     Stores the imported asset in an empty named after the asset.
     """
 
-    families = ["camera"]
+    product_types = ["camera"]
     representations = ["fbx"]
 
     label = "Load Camera (FBX)"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_fbx.py b/client/ayon_core/hosts/blender/plugins/load/load_fbx.py
index 1eaab4e7b7..c330dca160 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_fbx.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_fbx.py
@@ -23,7 +23,7 @@ class FbxModelLoader(plugin.AssetLoader):
     Stores the imported asset in an empty named after the asset.
     """
 
-    families = ["model", "rig"]
+    product_types = ["model", "rig"]
     representations = ["fbx"]
 
     label = "Load FBX"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_layout_json.py b/client/ayon_core/hosts/blender/plugins/load/load_layout_json.py
index f3d14ac018..ccd0ddb432 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_layout_json.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_layout_json.py
@@ -26,7 +26,7 @@ from ayon_core.hosts.blender.api import plugin
 class JsonLayoutLoader(plugin.AssetLoader):
     """Load layout published from Unreal."""
 
-    families = ["layout"]
+    product_types = ["layout"]
     representations = ["json"]
 
     label = "Load Layout"
diff --git a/client/ayon_core/hosts/blender/plugins/load/load_look.py b/client/ayon_core/hosts/blender/plugins/load/load_look.py
index 7cefbd5148..b3c0d705ce 100644
--- a/client/ayon_core/hosts/blender/plugins/load/load_look.py
+++ b/client/ayon_core/hosts/blender/plugins/load/load_look.py
@@ -23,7 +23,7 @@ class BlendLookLoader(plugin.AssetLoader):
     contains the model. There is no further need to 'containerise' it.
     """
 
-    families = ["look"]
+    product_types = ["look"]
     representations = ["json"]
 
     label = "Load Look"
diff --git a/client/ayon_core/hosts/flame/plugins/load/load_clip.py b/client/ayon_core/hosts/flame/plugins/load/load_clip.py
index faa2b7145d..014833db1b 100644
--- a/client/ayon_core/hosts/flame/plugins/load/load_clip.py
+++ b/client/ayon_core/hosts/flame/plugins/load/load_clip.py
@@ -17,7 +17,7 @@ class LoadClip(opfapi.ClipLoader):
     during conforming to project
     """
 
-    families = ["render2d", "source", "plate", "render", "review"]
+    product_types = ["render2d", "source", "plate", "render", "review"]
     representations = ["*"]
     extensions = set(
         ext.lstrip(".") for ext in IMAGE_EXTENSIONS.union(VIDEO_EXTENSIONS)
diff --git a/client/ayon_core/hosts/flame/plugins/load/load_clip_batch.py b/client/ayon_core/hosts/flame/plugins/load/load_clip_batch.py
index 7eaaa308df..4884eb643f 100644
--- a/client/ayon_core/hosts/flame/plugins/load/load_clip_batch.py
+++ b/client/ayon_core/hosts/flame/plugins/load/load_clip_batch.py
@@ -16,7 +16,7 @@ class LoadClipBatch(opfapi.ClipLoader):
     during conforming to project
     """
 
-    families = ["render2d", "source", "plate", "render", "review"]
+    product_types = ["render2d", "source", "plate", "render", "review"]
     representations = ["*"]
     extensions = set(
         ext.lstrip(".") for ext in IMAGE_EXTENSIONS.union(VIDEO_EXTENSIONS)
diff --git a/client/ayon_core/hosts/fusion/plugins/load/actions.py b/client/ayon_core/hosts/fusion/plugins/load/actions.py
index 2fac884b2e..38413a3e41 100644
--- a/client/ayon_core/hosts/fusion/plugins/load/actions.py
+++ b/client/ayon_core/hosts/fusion/plugins/load/actions.py
@@ -8,13 +8,14 @@ from ayon_core.pipeline import load
 class FusionSetFrameRangeLoader(load.LoaderPlugin):
     """Set frame range excluding pre- and post-handles"""
 
-    families = ["animation",
-                "camera",
-                "imagesequence",
-                "render",
-                "yeticache",
-                "pointcache",
-                "render"]
+    product_types = [
+        "animation",
+        "camera",
+        "imagesequence",
+        "render",
+        "yeticache",
+        "pointcache",
+        "render"]
     representations = ["*"]
     extensions = {"*"}
 
@@ -43,13 +44,14 @@ class FusionSetFrameRangeLoader(load.LoaderPlugin):
 class FusionSetFrameRangeWithHandlesLoader(load.LoaderPlugin):
     """Set frame range including pre- and post-handles"""
 
-    families = ["animation",
-                "camera",
-                "imagesequence",
-                "render",
-                "yeticache",
-                "pointcache",
-                "render"]
+    product_types = [
+        "animation",
+        "camera",
+        "imagesequence",
+        "render",
+        "yeticache",
+        "pointcache",
+        "render"]
     representations = ["*"]
 
     label = "Set frame range (with handles)"
diff --git a/client/ayon_core/hosts/fusion/plugins/load/load_alembic.py b/client/ayon_core/hosts/fusion/plugins/load/load_alembic.py
index d78a8b0ba0..a81e09cc7f 100644
--- a/client/ayon_core/hosts/fusion/plugins/load/load_alembic.py
+++ b/client/ayon_core/hosts/fusion/plugins/load/load_alembic.py
@@ -12,7 +12,7 @@ from ayon_core.hosts.fusion.api import (
 class FusionLoadAlembicMesh(load.LoaderPlugin):
     """Load Alembic mesh into Fusion"""
 
-    families = ["pointcache", "model"]
+    product_types = ["pointcache", "model"]
     representations = ["*"]
     extensions = {"abc"}
 
diff --git a/client/ayon_core/hosts/fusion/plugins/load/load_fbx.py b/client/ayon_core/hosts/fusion/plugins/load/load_fbx.py
index d2e1885b0c..33d9dd48f7 100644
--- a/client/ayon_core/hosts/fusion/plugins/load/load_fbx.py
+++ b/client/ayon_core/hosts/fusion/plugins/load/load_fbx.py
@@ -12,7 +12,7 @@ from ayon_core.hosts.fusion.api import (
 class FusionLoadFBXMesh(load.LoaderPlugin):
     """Load FBX mesh into Fusion"""
 
-    families = ["*"]
+    product_types = ["*"]
     representations = ["*"]
     extensions = {
         "3ds",
diff --git a/client/ayon_core/hosts/fusion/plugins/load/load_sequence.py b/client/ayon_core/hosts/fusion/plugins/load/load_sequence.py
index dfd7e4231b..d2fe3b2bf0 100644
--- a/client/ayon_core/hosts/fusion/plugins/load/load_sequence.py
+++ b/client/ayon_core/hosts/fusion/plugins/load/load_sequence.py
@@ -129,7 +129,7 @@ def loader_shift(loader, frame, relative=True):
 class FusionLoadSequence(load.LoaderPlugin):
     """Load image sequence into Fusion"""
 
-    families = [
+    product_types = [
         "imagesequence",
         "review",
         "render",
diff --git a/client/ayon_core/hosts/fusion/plugins/load/load_usd.py b/client/ayon_core/hosts/fusion/plugins/load/load_usd.py
index a609af6197..4648ff2ceb 100644
--- a/client/ayon_core/hosts/fusion/plugins/load/load_usd.py
+++ b/client/ayon_core/hosts/fusion/plugins/load/load_usd.py
@@ -16,7 +16,7 @@ class FusionLoadUSD(load.LoaderPlugin):
     Support for USD was added since Fusion 18.5
     """
 
-    families = ["*"]
+    product_types = ["*"]
     representations = ["*"]
     extensions = {"usd", "usda", "usdz"}
 
diff --git a/client/ayon_core/hosts/fusion/plugins/load/load_workfile.py b/client/ayon_core/hosts/fusion/plugins/load/load_workfile.py
index d50fded502..b0ae358355 100644
--- a/client/ayon_core/hosts/fusion/plugins/load/load_workfile.py
+++ b/client/ayon_core/hosts/fusion/plugins/load/load_workfile.py
@@ -14,7 +14,7 @@ from ayon_core.hosts.fusion.api import (
 class FusionLoadWorkfile(load.LoaderPlugin):
     """Load the content of a workfile into Fusion"""
 
-    families = ["workfile"]
+    product_types = ["workfile"]
     representations = ["*"]
     extensions = {"comp"}
 
diff --git a/client/ayon_core/hosts/harmony/api/README.md b/client/ayon_core/hosts/harmony/api/README.md
index b9c21e1882..4b9415357f 100644
--- a/client/ayon_core/hosts/harmony/api/README.md
+++ b/client/ayon_core/hosts/harmony/api/README.md
@@ -582,7 +582,7 @@ class ImageSequenceLoader(load.LoaderPlugin):
     """Load images
     Stores the imported asset in a container named after the asset.
     """
-    families = ["mindbender.imagesequence"]
+    product_types = ["mindbender.imagesequence"]
     representations = ["*"]
 
     def load(self, context, name=None, namespace=None, data=None):
diff --git a/client/ayon_core/hosts/harmony/plugins/load/load_audio.py b/client/ayon_core/hosts/harmony/plugins/load/load_audio.py
index 0f8aab6d57..bc1e64e48b 100644
--- a/client/ayon_core/hosts/harmony/plugins/load/load_audio.py
+++ b/client/ayon_core/hosts/harmony/plugins/load/load_audio.py
@@ -35,7 +35,7 @@ function %s(args)
 class ImportAudioLoader(load.LoaderPlugin):
     """Import audio."""
 
-    families = ["shot", "audio"]
+    product_types = ["shot", "audio"]
     representations = ["wav"]
     label = "Import Audio"
 
diff --git a/client/ayon_core/hosts/harmony/plugins/load/load_background.py b/client/ayon_core/hosts/harmony/plugins/load/load_background.py
index 72b26c826a..13b06a226c 100644
--- a/client/ayon_core/hosts/harmony/plugins/load/load_background.py
+++ b/client/ayon_core/hosts/harmony/plugins/load/load_background.py
@@ -233,7 +233,7 @@ class BackgroundLoader(load.LoaderPlugin):
     """Load images
     Stores the imported asset in a container named after the asset.
     """
-    families = ["background"]
+    product_types = ["background"]
     representations = ["json"]
 
     def load(self, context, name=None, namespace=None, data=None):
diff --git a/client/ayon_core/hosts/harmony/plugins/load/load_imagesequence.py b/client/ayon_core/hosts/harmony/plugins/load/load_imagesequence.py
index 0fbcd03c92..33f19cefcd 100644
--- a/client/ayon_core/hosts/harmony/plugins/load/load_imagesequence.py
+++ b/client/ayon_core/hosts/harmony/plugins/load/load_imagesequence.py
@@ -20,7 +20,14 @@ class ImageSequenceLoader(load.LoaderPlugin):
     Stores the imported asset in a container named after the asset.
     """
 
-    families = ["shot", "render", "image", "plate", "reference", "review"]
+    product_types = [
+        "shot",
+        "render",
+        "image",
+        "plate",
+        "reference",
+        "review",
+    ]
     representations = ["*"]
     extensions = {"jpeg", "png", "jpg"}
 
diff --git a/client/ayon_core/hosts/harmony/plugins/load/load_palette.py b/client/ayon_core/hosts/harmony/plugins/load/load_palette.py
index 79ae2fb154..cc95b06bd6 100644
--- a/client/ayon_core/hosts/harmony/plugins/load/load_palette.py
+++ b/client/ayon_core/hosts/harmony/plugins/load/load_palette.py
@@ -11,7 +11,7 @@ import ayon_core.hosts.harmony.api as harmony
 class ImportPaletteLoader(load.LoaderPlugin):
     """Import palettes."""
 
-    families = ["palette", "harmony.palette"]
+    product_types = ["palette", "harmony.palette"]
     representations = ["plt"]
     label = "Import Palette"
 
diff --git a/client/ayon_core/hosts/harmony/plugins/load/load_template.py b/client/ayon_core/hosts/harmony/plugins/load/load_template.py
index 2d9af362eb..21b51bce48 100644
--- a/client/ayon_core/hosts/harmony/plugins/load/load_template.py
+++ b/client/ayon_core/hosts/harmony/plugins/load/load_template.py
@@ -23,7 +23,7 @@ class TemplateLoader(load.LoaderPlugin):
 
     """
 
-    families = ["template", "workfile"]
+    product_types = ["template", "workfile"]
     representations = ["*"]
     label = "Load Template"
     icon = "gift"
diff --git a/client/ayon_core/hosts/harmony/plugins/load/load_template_workfile.py b/client/ayon_core/hosts/harmony/plugins/load/load_template_workfile.py
index 59d66b7cfc..ec58d61ef0 100644
--- a/client/ayon_core/hosts/harmony/plugins/load/load_template_workfile.py
+++ b/client/ayon_core/hosts/harmony/plugins/load/load_template_workfile.py
@@ -13,7 +13,7 @@ import ayon_core.hosts.harmony.api as harmony
 class ImportTemplateLoader(load.LoaderPlugin):
     """Import templates."""
 
-    families = ["harmony.template", "workfile"]
+    product_types = ["harmony.template", "workfile"]
     representations = ["*"]
     label = "Import Template"
 
@@ -60,6 +60,6 @@ class ImportTemplateLoader(load.LoaderPlugin):
 class ImportWorkfileLoader(ImportTemplateLoader):
     """Import workfiles."""
 
-    families = ["workfile"]
+    product_types = ["workfile"]
     representations = ["zip"]
     label = "Import Workfile"
diff --git a/client/ayon_core/hosts/hiero/plugins/load/load_clip.py b/client/ayon_core/hosts/hiero/plugins/load/load_clip.py
index c2ff907650..58da259429 100644
--- a/client/ayon_core/hosts/hiero/plugins/load/load_clip.py
+++ b/client/ayon_core/hosts/hiero/plugins/load/load_clip.py
@@ -15,7 +15,7 @@ class LoadClip(phiero.SequenceLoader):
     during conforming to project
     """
 
-    families = ["render2d", "source", "plate", "render", "review"]
+    product_types = ["render2d", "source", "plate", "render", "review"]
     representations = ["*"]
     extensions = set(
         ext.lstrip(".") for ext in IMAGE_EXTENSIONS.union(VIDEO_EXTENSIONS)
@@ -59,13 +59,7 @@ class LoadClip(phiero.SequenceLoader):
             if option == "representations":
                 continue
 
-            if option == "product_types":
-                # TODO remove the key conversion when loaders can filter by
-                #   product types
-                # convert 'product_types' to 'families'
-                option = "families"
-
-            elif option == "clip_name_template":
+            if option == "clip_name_template":
                 # TODO remove the formatting replacement
                 value = (
                     value
diff --git a/client/ayon_core/hosts/hiero/plugins/load/load_effects.py b/client/ayon_core/hosts/hiero/plugins/load/load_effects.py
index 521a7c4494..b1ad48af75 100644
--- a/client/ayon_core/hosts/hiero/plugins/load/load_effects.py
+++ b/client/ayon_core/hosts/hiero/plugins/load/load_effects.py
@@ -14,7 +14,7 @@ from ayon_core.lib import Logger
 class LoadEffects(load.LoaderPlugin):
     """Loading colorspace soft effect exported from nukestudio"""
 
-    families = ["effect"]
+    product_types = ["effect"]
     representations = ["*"]
     extension = {"json"}
 
diff --git a/client/ayon_core/hosts/houdini/plugins/load/actions.py b/client/ayon_core/hosts/houdini/plugins/load/actions.py
index 049869be25..0b5665adb4 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/actions.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/actions.py
@@ -8,7 +8,7 @@ from ayon_core.pipeline import load
 class SetFrameRangeLoader(load.LoaderPlugin):
     """Set frame range excluding pre- and post-handles"""
 
-    families = [
+    product_types = [
         "animation",
         "camera",
         "pointcache",
@@ -45,7 +45,7 @@ class SetFrameRangeLoader(load.LoaderPlugin):
 class SetFrameRangeWithHandlesLoader(load.LoaderPlugin):
     """Set frame range including pre- and post-handles"""
 
-    families = [
+    product_types = [
         "animation",
         "camera",
         "pointcache",
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_alembic.py b/client/ayon_core/hosts/houdini/plugins/load/load_alembic.py
index 5235923b4c..681fecaba9 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_alembic.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_alembic.py
@@ -9,7 +9,7 @@ from ayon_core.hosts.houdini.api import pipeline
 class AbcLoader(load.LoaderPlugin):
     """Load Alembic"""
 
-    families = ["model", "animation", "pointcache", "gpuCache"]
+    product_types = ["model", "animation", "pointcache", "gpuCache"]
     label = "Load Alembic"
     representations = ["abc"]
     order = -10
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_alembic_archive.py b/client/ayon_core/hosts/houdini/plugins/load/load_alembic_archive.py
index 6585df3f17..3ee0a936ca 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_alembic_archive.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_alembic_archive.py
@@ -9,7 +9,7 @@ from ayon_core.hosts.houdini.api import pipeline
 class AbcArchiveLoader(load.LoaderPlugin):
     """Load Alembic as full geometry network hierarchy """
 
-    families = ["model", "animation", "pointcache", "gpuCache"]
+    product_types = ["model", "animation", "pointcache", "gpuCache"]
     label = "Load Alembic as Archive"
     representations = ["abc"]
     order = -5
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_ass.py b/client/ayon_core/hosts/houdini/plugins/load/load_ass.py
index 628b5b2f34..9c5c6e18d2 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_ass.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_ass.py
@@ -11,7 +11,7 @@ from ayon_core.hosts.houdini.api import pipeline
 class AssLoader(load.LoaderPlugin):
     """Load .ass with Arnold Procedural"""
 
-    families = ["ass"]
+    product_types = ["ass"]
     label = "Load Arnold Procedural"
     representations = ["ass"]
     order = -10
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_bgeo.py b/client/ayon_core/hosts/houdini/plugins/load/load_bgeo.py
index f02067db75..4e3fd36b5f 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_bgeo.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_bgeo.py
@@ -13,7 +13,7 @@ class BgeoLoader(load.LoaderPlugin):
     """Load bgeo files to Houdini."""
 
     label = "Load bgeo"
-    families = ["model", "pointcache", "bgeo"]
+    product_types = ["model", "pointcache", "bgeo"]
     representations = [
         "bgeo", "bgeosc", "bgeogz",
         "bgeo.sc", "bgeo.gz", "bgeo.lzma", "bgeo.bz2"]
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_camera.py b/client/ayon_core/hosts/houdini/plugins/load/load_camera.py
index 50fc7f4eb6..2ab4e314b5 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_camera.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_camera.py
@@ -87,7 +87,7 @@ def transfer_non_default_values(src, dest, ignore=None):
 class CameraLoader(load.LoaderPlugin):
     """Load camera from an Alembic file"""
 
-    families = ["camera"]
+    product_types = ["camera"]
     label = "Load Camera (abc)"
     representations = ["abc"]
     order = -10
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_fbx.py b/client/ayon_core/hosts/houdini/plugins/load/load_fbx.py
index 2ebbed5e12..9b801e69eb 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_fbx.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_fbx.py
@@ -16,7 +16,7 @@ class FbxLoader(load.LoaderPlugin):
 
     order = -10
 
-    families = ["*"]
+    product_types = ["*"]
     representations = ["*"]
     extensions = {"fbx"}
 
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_hda.py b/client/ayon_core/hosts/houdini/plugins/load/load_hda.py
index 07949fd177..b4d38665c1 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_hda.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_hda.py
@@ -10,7 +10,7 @@ from ayon_core.hosts.houdini.api import pipeline
 class HdaLoader(load.LoaderPlugin):
     """Load Houdini Digital Asset file."""
 
-    families = ["hda"]
+    product_types = ["hda"]
     label = "Load Hda"
     representations = ["hda"]
     order = -10
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_image.py b/client/ayon_core/hosts/houdini/plugins/load/load_image.py
index cc9dcc30c8..148d174652 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_image.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_image.py
@@ -44,7 +44,7 @@ def get_image_avalon_container():
 class ImageLoader(load.LoaderPlugin):
     """Load images into COP2"""
 
-    families = ["imagesequence"]
+    product_types = ["imagesequence"]
     label = "Load Image (COP2)"
     representations = ["*"]
     order = -10
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_redshift_proxy.py b/client/ayon_core/hosts/houdini/plugins/load/load_redshift_proxy.py
index 86c7ae0272..dc353ac1b5 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_redshift_proxy.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_redshift_proxy.py
@@ -13,7 +13,7 @@ import hou
 class RedshiftProxyLoader(load.LoaderPlugin):
     """Load Redshift Proxy"""
 
-    families = ["redshiftproxy"]
+    product_types = ["redshiftproxy"]
     label = "Load Redshift Proxy"
     representations = ["rs"]
     order = -10
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_usd_layer.py b/client/ayon_core/hosts/houdini/plugins/load/load_usd_layer.py
index 6ee21f87ec..6169c40f92 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_usd_layer.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_usd_layer.py
@@ -9,7 +9,7 @@ from ayon_core.hosts.houdini.api import lib
 class USDSublayerLoader(load.LoaderPlugin):
     """Sublayer USD file in Solaris"""
 
-    families = [
+    product_types = [
         "usd",
         "usdCamera",
     ]
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_usd_reference.py b/client/ayon_core/hosts/houdini/plugins/load/load_usd_reference.py
index d0421083c6..5b58024c80 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_usd_reference.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_usd_reference.py
@@ -9,7 +9,7 @@ from ayon_core.hosts.houdini.api import lib
 class USDReferenceLoader(load.LoaderPlugin):
     """Reference USD file in Solaris"""
 
-    families = [
+    product_types = [
         "usd",
         "usdCamera",
     ]
diff --git a/client/ayon_core/hosts/houdini/plugins/load/load_vdb.py b/client/ayon_core/hosts/houdini/plugins/load/load_vdb.py
index 7b2803ab5d..79797f6b66 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/load_vdb.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/load_vdb.py
@@ -11,7 +11,7 @@ from ayon_core.hosts.houdini.api import pipeline
 class VdbLoader(load.LoaderPlugin):
     """Load VDB"""
 
-    families = ["vdbcache"]
+    product_types = ["vdbcache"]
     label = "Load VDB"
     representations = ["vdb"]
     order = -10
diff --git a/client/ayon_core/hosts/houdini/plugins/load/show_usdview.py b/client/ayon_core/hosts/houdini/plugins/load/show_usdview.py
index 2f86f23b68..8b668d004f 100644
--- a/client/ayon_core/hosts/houdini/plugins/load/show_usdview.py
+++ b/client/ayon_core/hosts/houdini/plugins/load/show_usdview.py
@@ -11,7 +11,7 @@ class ShowInUsdview(load.LoaderPlugin):
 
     label = "Show in usdview"
     representations = ["*"]
-    families = ["*"]
+    product_types = ["*"]
     extensions = {"usd", "usda", "usdlc", "usdnc", "abc"}
     order = 15
 
diff --git a/client/ayon_core/hosts/max/plugins/load/load_camera_fbx.py b/client/ayon_core/hosts/max/plugins/load/load_camera_fbx.py
index 664904eb4e..e82c6061d9 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_camera_fbx.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_camera_fbx.py
@@ -18,7 +18,7 @@ from ayon_core.pipeline import get_representation_path, load
 class FbxLoader(load.LoaderPlugin):
     """Fbx Loader."""
 
-    families = ["camera"]
+    product_types = ["camera"]
     representations = ["fbx"]
     order = -9
     icon = "code-fork"
diff --git a/client/ayon_core/hosts/max/plugins/load/load_max_scene.py b/client/ayon_core/hosts/max/plugins/load/load_max_scene.py
index 0090b2256a..7e6a126426 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_max_scene.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_max_scene.py
@@ -72,9 +72,10 @@ class MaterialDupOptionsWindow(QtWidgets.QDialog):
 class MaxSceneLoader(load.LoaderPlugin):
     """Max Scene Loader."""
 
-    families = ["camera",
-                "maxScene",
-                "model"]
+    product_types = [
+        "camera",
+        "maxScene",
+        "model"]
 
     representations = ["max"]
     order = -8
diff --git a/client/ayon_core/hosts/max/plugins/load/load_model.py b/client/ayon_core/hosts/max/plugins/load/load_model.py
index 0c39c1ba0d..4090692afc 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_model.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_model.py
@@ -14,7 +14,7 @@ from ayon_core.hosts.max.api.lib import (
 class ModelAbcLoader(load.LoaderPlugin):
     """Loading model with the Alembic loader."""
 
-    families = ["model"]
+    product_types = ["model"]
     label = "Load Model with Alembic"
     representations = ["abc"]
     order = -10
diff --git a/client/ayon_core/hosts/max/plugins/load/load_model_fbx.py b/client/ayon_core/hosts/max/plugins/load/load_model_fbx.py
index 7f5f1255ec..1ab59c6cc8 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_model_fbx.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_model_fbx.py
@@ -17,7 +17,7 @@ from ayon_core.hosts.max.api.lib import maintained_selection
 class FbxModelLoader(load.LoaderPlugin):
     """Fbx Model Loader."""
 
-    families = ["model"]
+    product_types = ["model"]
     representations = ["fbx"]
     order = -9
     icon = "code-fork"
diff --git a/client/ayon_core/hosts/max/plugins/load/load_model_obj.py b/client/ayon_core/hosts/max/plugins/load/load_model_obj.py
index 4b8d260921..120c483a7d 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_model_obj.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_model_obj.py
@@ -20,7 +20,7 @@ from ayon_core.pipeline import get_representation_path, load
 class ObjLoader(load.LoaderPlugin):
     """Obj Loader."""
 
-    families = ["model"]
+    product_types = ["model"]
     representations = ["obj"]
     order = -9
     icon = "code-fork"
diff --git a/client/ayon_core/hosts/max/plugins/load/load_model_usd.py b/client/ayon_core/hosts/max/plugins/load/load_model_usd.py
index 6bcff2b6a5..9cc2375cf2 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_model_usd.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_model_usd.py
@@ -22,7 +22,7 @@ from ayon_core.pipeline import get_representation_path, load
 class ModelUSDLoader(load.LoaderPlugin):
     """Loading model with the USD loader."""
 
-    families = ["model"]
+    product_types = ["model"]
     label = "Load Model(USD)"
     representations = ["usda"]
     order = -10
diff --git a/client/ayon_core/hosts/max/plugins/load/load_pointcache.py b/client/ayon_core/hosts/max/plugins/load/load_pointcache.py
index 613d240447..0a1d6cbd85 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_pointcache.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_pointcache.py
@@ -18,7 +18,7 @@ from ayon_core.hosts.max.api.pipeline import (
 class AbcLoader(load.LoaderPlugin):
     """Alembic loader."""
 
-    families = ["camera", "animation", "pointcache"]
+    product_types = ["camera", "animation", "pointcache"]
     label = "Load Alembic"
     representations = ["abc"]
     order = -10
diff --git a/client/ayon_core/hosts/max/plugins/load/load_pointcache_ornatrix.py b/client/ayon_core/hosts/max/plugins/load/load_pointcache_ornatrix.py
index 7cf7d162c1..7e27afd7e8 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_pointcache_ornatrix.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_pointcache_ornatrix.py
@@ -21,7 +21,7 @@ from pymxs import runtime as rt
 class OxAbcLoader(load.LoaderPlugin):
     """Ornatrix Alembic loader."""
 
-    families = ["camera", "animation", "pointcache"]
+    product_types = ["camera", "animation", "pointcache"]
     label = "Load Alembic with Ornatrix"
     representations = ["abc"]
     order = -10
diff --git a/client/ayon_core/hosts/max/plugins/load/load_pointcloud.py b/client/ayon_core/hosts/max/plugins/load/load_pointcloud.py
index 6b9e5d6fb1..6246979de1 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_pointcloud.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_pointcloud.py
@@ -17,7 +17,7 @@ from ayon_core.pipeline import get_representation_path, load
 class PointCloudLoader(load.LoaderPlugin):
     """Point Cloud Loader."""
 
-    families = ["pointcloud"]
+    product_types = ["pointcloud"]
     representations = ["prt"]
     order = -8
     icon = "code-fork"
diff --git a/client/ayon_core/hosts/max/plugins/load/load_redshift_proxy.py b/client/ayon_core/hosts/max/plugins/load/load_redshift_proxy.py
index 40c7701797..34732a9ef0 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_redshift_proxy.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_redshift_proxy.py
@@ -23,7 +23,7 @@ class RedshiftProxyLoader(load.LoaderPlugin):
     """Load rs files with Redshift Proxy"""
 
     label = "Load Redshift Proxy"
-    families = ["redshiftproxy"]
+    product_types = ["redshiftproxy"]
     representations = ["rs"]
     order = -9
     icon = "code-fork"
diff --git a/client/ayon_core/hosts/max/plugins/load/load_tycache.py b/client/ayon_core/hosts/max/plugins/load/load_tycache.py
index 24cb762b2d..3460b913ed 100644
--- a/client/ayon_core/hosts/max/plugins/load/load_tycache.py
+++ b/client/ayon_core/hosts/max/plugins/load/load_tycache.py
@@ -16,7 +16,7 @@ from ayon_core.pipeline import get_representation_path, load
 class TyCacheLoader(load.LoaderPlugin):
     """TyCache Loader."""
 
-    families = ["tycache"]
+    product_types = ["tycache"]
     representations = ["tyc"]
     order = -8
     icon = "code-fork"
diff --git a/client/ayon_core/hosts/max/plugins/publish/collect_frame_range.py b/client/ayon_core/hosts/max/plugins/publish/collect_frame_range.py
index 6fc8de90d1..a70665ce3c 100644
--- a/client/ayon_core/hosts/max/plugins/publish/collect_frame_range.py
+++ b/client/ayon_core/hosts/max/plugins/publish/collect_frame_range.py
@@ -9,9 +9,14 @@ class CollectFrameRange(pyblish.api.InstancePlugin):
     order = pyblish.api.CollectorOrder + 0.01
     label = "Collect Frame Range"
     hosts = ['max']
-    families = ["camera", "maxrender",
-                "pointcache", "pointcloud",
-                "review", "redshiftproxy"]
+    product_types = [
+        "camera",
+        "maxrender",
+        "pointcache",
+        "pointcloud",
+        "review",
+        "redshiftproxy"
+    ]
 
     def process(self, instance):
         if instance.data["productType"] == "maxrender":
diff --git a/client/ayon_core/hosts/maya/plugins/load/_load_animation.py b/client/ayon_core/hosts/maya/plugins/load/_load_animation.py
index e6dc1e520a..b9033bf2e4 100644
--- a/client/ayon_core/hosts/maya/plugins/load/_load_animation.py
+++ b/client/ayon_core/hosts/maya/plugins/load/_load_animation.py
@@ -46,9 +46,10 @@ def _process_reference(file_url, name, namespace, options):
 class AbcLoader(ayon_core.hosts.maya.api.plugin.ReferenceLoader):
     """Loader to reference an Alembic file"""
 
-    families = ["animation",
-                "camera",
-                "pointcache"]
+    product_types = [
+        "animation",
+        "camera",
+        "pointcache"]
     representations = ["abc"]
 
     label = "Reference animation"
@@ -75,8 +76,9 @@ class AbcLoader(ayon_core.hosts.maya.api.plugin.ReferenceLoader):
 class FbxLoader(ayon_core.hosts.maya.api.plugin.ReferenceLoader):
     """Loader to reference an Fbx files"""
 
-    families = ["animation",
-                "camera"]
+    product_types = [
+        "animation",
+        "camera"]
     representations = ["fbx"]
 
     label = "Reference animation"
diff --git a/client/ayon_core/hosts/maya/plugins/load/actions.py b/client/ayon_core/hosts/maya/plugins/load/actions.py
index 5f4095eeec..0cf031d012 100644
--- a/client/ayon_core/hosts/maya/plugins/load/actions.py
+++ b/client/ayon_core/hosts/maya/plugins/load/actions.py
@@ -13,10 +13,11 @@ import ayon_core.hosts.maya.api.plugin
 class SetFrameRangeLoader(load.LoaderPlugin):
     """Set frame range excluding pre- and post-handles"""
 
-    families = ["animation",
-                "camera",
-                "proxyAbc",
-                "pointcache"]
+    product_types = [
+        "animation",
+        "camera",
+        "proxyAbc",
+        "pointcache"]
     representations = ["abc"]
 
     label = "Set frame range"
@@ -46,10 +47,11 @@ class SetFrameRangeLoader(load.LoaderPlugin):
 class SetFrameRangeWithHandlesLoader(load.LoaderPlugin):
     """Set frame range including pre- and post-handles"""
 
-    families = ["animation",
-                "camera",
-                "proxyAbc",
-                "pointcache"]
+    product_types = [
+        "animation",
+        "camera",
+        "proxyAbc",
+        "pointcache"]
     representations = ["abc"]
 
     label = "Set frame range (with handles)"
@@ -91,7 +93,7 @@ class ImportMayaLoader(ayon_core.hosts.maya.api.plugin.Loader):
 
     """
     representations = ["ma", "mb", "obj"]
-    families = [
+    product_types = [
         "model",
         "pointcache",
         "proxyAbc",
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_arnold_standin.py b/client/ayon_core/hosts/maya/plugins/load/load_arnold_standin.py
index 0219a72515..04445e68cf 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_arnold_standin.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_arnold_standin.py
@@ -29,7 +29,9 @@ def is_sequence(files):
 class ArnoldStandinLoader(load.LoaderPlugin):
     """Load as Arnold standin"""
 
-    families = ["ass", "animation", "model", "proxyAbc", "pointcache", "usd"]
+    product_types = [
+        "ass", "animation", "model", "proxyAbc", "pointcache", "usd"
+    ]
     representations = ["ass", "abc", "usda", "usdc", "usd"]
 
     label = "Load as Arnold standin"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_assembly.py b/client/ayon_core/hosts/maya/plugins/load/load_assembly.py
index 7ab7fc4207..1db253822e 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_assembly.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_assembly.py
@@ -12,7 +12,7 @@ from ayon_core.hosts.maya.api import setdress
 
 class AssemblyLoader(load.LoaderPlugin):
 
-    families = ["assembly"]
+    product_types = ["assembly"]
     representations = ["json"]
 
     label = "Load Set Dress"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_audio.py b/client/ayon_core/hosts/maya/plugins/load/load_audio.py
index ee37a7ad8c..2720a5ddfa 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_audio.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_audio.py
@@ -11,7 +11,7 @@ from ayon_core.hosts.maya.api.lib import unique_namespace, get_container_members
 class AudioLoader(load.LoaderPlugin):
     """Specific loader of audio."""
 
-    families = ["audio"]
+    product_types = ["audio"]
     label = "Load audio"
     representations = ["wav"]
     icon = "volume-up"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_gpucache.py b/client/ayon_core/hosts/maya/plugins/load/load_gpucache.py
index 080d20b0a6..ca0eadc677 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_gpucache.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_gpucache.py
@@ -15,7 +15,7 @@ from ayon_core.hosts.maya.api.plugin import get_load_color_for_product_type
 class GpuCacheLoader(load.LoaderPlugin):
     """Load Alembic as gpuCache"""
 
-    families = ["model", "animation", "proxyAbc", "pointcache"]
+    product_types = ["model", "animation", "proxyAbc", "pointcache"]
     representations = ["abc", "gpu_cache"]
 
     label = "Load Gpu Cache"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_image.py b/client/ayon_core/hosts/maya/plugins/load/load_image.py
index d595aa2987..7db68365ca 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_image.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_image.py
@@ -93,7 +93,7 @@ def create_stencil():
 class FileNodeLoader(load.LoaderPlugin):
     """File node loader."""
 
-    families = ["image", "plate", "render"]
+    product_types = ["image", "plate", "render"]
     label = "Load file node"
     representations = ["exr", "tif", "png", "jpg"]
     icon = "image"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_image_plane.py b/client/ayon_core/hosts/maya/plugins/load/load_image_plane.py
index 71ae892150..788971fcf8 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_image_plane.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_image_plane.py
@@ -87,7 +87,7 @@ class CameraWindow(QtWidgets.QDialog):
 class ImagePlaneLoader(load.LoaderPlugin):
     """Specific loader of plate for image planes on selected camera."""
 
-    families = ["image", "plate", "render"]
+    product_types = ["image", "plate", "render"]
     label = "Load imagePlane"
     representations = ["mov", "exr", "preview", "png", "jpg"]
     icon = "image"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_look.py b/client/ayon_core/hosts/maya/plugins/load/load_look.py
index 9226c7b16f..a2203b6e9b 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_look.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_look.py
@@ -17,7 +17,7 @@ from ayon_core.tools.utils import ScrollMessageBox
 class LookLoader(ayon_core.hosts.maya.api.plugin.ReferenceLoader):
     """Specific loader for lookdev"""
 
-    families = ["look"]
+    product_types = ["look"]
     representations = ["ma"]
 
     label = "Reference look"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_matchmove.py b/client/ayon_core/hosts/maya/plugins/load/load_matchmove.py
index 885d2dbae1..749369de87 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_matchmove.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_matchmove.py
@@ -8,7 +8,7 @@ class MatchmoveLoader(load.LoaderPlugin):
     Supported script types are .py and .mel
     """
 
-    families = ["matchmove"]
+    product_types = ["matchmove"]
     representations = ["py", "mel"]
     defaults = ["Camera", "Object", "Mocap"]
 
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_maya_usd.py b/client/ayon_core/hosts/maya/plugins/load/load_maya_usd.py
index 0a8adaf87f..885941ee59 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_maya_usd.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_maya_usd.py
@@ -16,7 +16,7 @@ from ayon_core.hosts.maya.api.pipeline import containerise
 class MayaUsdLoader(load.LoaderPlugin):
     """Read USD data in a Maya USD Proxy"""
 
-    families = ["model", "usd", "pointcache", "animation"]
+    product_types = ["model", "usd", "pointcache", "animation"]
     representations = ["usd", "usda", "usdc", "usdz", "abc"]
 
     label = "Load USD to Maya Proxy"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd.py b/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd.py
index aab87fc546..9d78c63205 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd.py
@@ -20,8 +20,14 @@ from ayon_core.hosts.maya.api.pipeline import containerise
 class MultiverseUsdLoader(load.LoaderPlugin):
     """Read USD data in a Multiverse Compound"""
 
-    families = ["model", "usd", "mvUsdComposition", "mvUsdOverride",
-                "pointcache", "animation"]
+    product_types = [
+        "model",
+        "usd",
+        "mvUsdComposition",
+        "mvUsdOverride",
+        "pointcache",
+        "animation"
+    ]
     representations = ["usd", "usda", "usdc", "usdz", "abc"]
 
     label = "Load USD to Multiverse"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd_over.py b/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd_over.py
index 70069d3ae6..10cf4918a4 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd_over.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_multiverse_usd_over.py
@@ -19,7 +19,7 @@ from ayon_core.hosts.maya.api.pipeline import containerise
 class MultiverseUsdOverLoader(load.LoaderPlugin):
     """Reference file"""
 
-    families = ["mvUsdOverride"]
+    product_types = ["mvUsdOverride"]
     representations = ["usda", "usd", "udsz"]
 
     label = "Load Usd Override into Compound"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_redshift_proxy.py b/client/ayon_core/hosts/maya/plugins/load/load_redshift_proxy.py
index a0ed7cd6e7..a6f0a0878e 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_redshift_proxy.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_redshift_proxy.py
@@ -22,7 +22,7 @@ from ayon_core.hosts.maya.api.plugin import get_load_color_for_product_type
 class RedshiftProxyLoader(load.LoaderPlugin):
     """Load Redshift proxy"""
 
-    families = ["redshiftproxy"]
+    product_types = ["redshiftproxy"]
     representations = ["rs"]
 
     label = "Import Redshift Proxy"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_reference.py b/client/ayon_core/hosts/maya/plugins/load/load_reference.py
index 75f5cee5a5..a3914f2efe 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_reference.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_reference.py
@@ -89,21 +89,23 @@ def preserve_modelpanel_cameras(container, log=None):
 class ReferenceLoader(plugin.ReferenceLoader):
     """Reference file"""
 
-    families = ["model",
-                "pointcache",
-                "proxyAbc",
-                "animation",
-                "mayaAscii",
-                "mayaScene",
-                "setdress",
-                "layout",
-                "camera",
-                "rig",
-                "camerarig",
-                "staticMesh",
-                "skeletalMesh",
-                "mvLook",
-                "matchmove"]
+    product_types = [
+        "model",
+        "pointcache",
+        "proxyAbc",
+        "animation",
+        "mayaAscii",
+        "mayaScene",
+        "setdress",
+        "layout",
+        "camera",
+        "rig",
+        "camerarig",
+        "staticMesh",
+        "skeletalMesh",
+        "mvLook",
+        "matchmove"
+    ]
 
     representations = ["ma", "abc", "fbx", "mb"]
 
@@ -270,7 +272,7 @@ class MayaUSDReferenceLoader(ReferenceLoader):
     """Reference USD file to native Maya nodes using MayaUSDImport reference"""
 
     label = "Reference Maya USD"
-    families = ["usd"]
+    product_types = ["usd"]
     representations = ["usd"]
     extensions = {"usd", "usda", "usdc"}
 
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_rendersetup.py b/client/ayon_core/hosts/maya/plugins/load/load_rendersetup.py
index 0f01a65539..905be00ae7 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_rendersetup.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_rendersetup.py
@@ -24,7 +24,7 @@ import maya.app.renderSetup.model.renderSetup as renderSetup
 class RenderSetupLoader(load.LoaderPlugin):
     """Load json preset for RenderSetup overwriting current one."""
 
-    families = ["rendersetup"]
+    product_types = ["rendersetup"]
     representations = ["json"]
     defaults = ['Main']
 
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_arnold.py b/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_arnold.py
index 05dac0e260..d8cf3774c8 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_arnold.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_arnold.py
@@ -12,7 +12,7 @@ from ayon_core.hosts.maya.api.plugin import get_load_color_for_product_type
 class LoadVDBtoArnold(load.LoaderPlugin):
     """Load OpenVDB for Arnold in aiVolume"""
 
-    families = ["vdbcache"]
+    product_types = ["vdbcache"]
     representations = ["vdb"]
 
     label = "Load VDB to Arnold"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_redshift.py b/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_redshift.py
index b6cd513d9e..f5ed2dfdc2 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_redshift.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_redshift.py
@@ -18,7 +18,7 @@ class LoadVDBtoRedShift(load.LoaderPlugin):
 
     """
 
-    families = ["vdbcache"]
+    product_types = ["vdbcache"]
     representations = ["vdb"]
 
     label = "Load VDB to RedShift"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_vray.py b/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_vray.py
index 8b5923bdbb..e5f1674ef3 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_vray.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_vdb_to_vray.py
@@ -77,7 +77,7 @@ def _fix_duplicate_vvg_callbacks():
 class LoadVDBtoVRay(load.LoaderPlugin):
     """Load OpenVDB in a V-Ray Volume Grid"""
 
-    families = ["vdbcache"]
+    product_types = ["vdbcache"]
     representations = ["vdb"]
 
     label = "Load VDB to VRay"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_vrayproxy.py b/client/ayon_core/hosts/maya/plugins/load/load_vrayproxy.py
index fe1f8425d8..b9f144f5da 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_vrayproxy.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_vrayproxy.py
@@ -27,7 +27,7 @@ from ayon_core.hosts.maya.api.plugin import get_load_color_for_product_type
 class VRayProxyLoader(load.LoaderPlugin):
     """Load VRay Proxy with Alembic or VrayMesh."""
 
-    families = ["vrayproxy", "model", "pointcache", "animation"]
+    product_types = ["vrayproxy", "model", "pointcache", "animation"]
     representations = ["vrmesh", "abc"]
 
     label = "Import VRay Proxy"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_vrayscene.py b/client/ayon_core/hosts/maya/plugins/load/load_vrayscene.py
index 3d21464edc..046a94775f 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_vrayscene.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_vrayscene.py
@@ -17,7 +17,7 @@ from ayon_core.hosts.maya.api.plugin import get_load_color_for_product_type
 class VRaySceneLoader(load.LoaderPlugin):
     """Load Vray scene"""
 
-    families = ["vrayscene_layer"]
+    product_types = ["vrayscene_layer"]
     representations = ["vrscene"]
 
     label = "Import VRay Scene"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_xgen.py b/client/ayon_core/hosts/maya/plugins/load/load_xgen.py
index 58a6d86292..5b7d630dc3 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_xgen.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_xgen.py
@@ -20,7 +20,7 @@ from ayon_core.pipeline import get_representation_path
 class XgenLoader(ayon_core.hosts.maya.api.plugin.ReferenceLoader):
     """Load Xgen as reference"""
 
-    families = ["xgen"]
+    product_types = ["xgen"]
     representations = ["ma", "mb"]
 
     label = "Reference Xgen"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_yeti_cache.py b/client/ayon_core/hosts/maya/plugins/load/load_yeti_cache.py
index 18a094c29d..0ae0f95580 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_yeti_cache.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_yeti_cache.py
@@ -36,7 +36,7 @@ def set_attribute(node, attr, value):
 class YetiCacheLoader(load.LoaderPlugin):
     """Load Yeti Cache with one or more Yeti nodes"""
 
-    families = ["yeticache", "yetiRig"]
+    product_types = ["yeticache", "yetiRig"]
     representations = ["fur"]
 
     label = "Load Yeti Cache"
diff --git a/client/ayon_core/hosts/maya/plugins/load/load_yeti_rig.py b/client/ayon_core/hosts/maya/plugins/load/load_yeti_rig.py
index 310c943198..609231900d 100644
--- a/client/ayon_core/hosts/maya/plugins/load/load_yeti_rig.py
+++ b/client/ayon_core/hosts/maya/plugins/load/load_yeti_rig.py
@@ -7,7 +7,7 @@ from ayon_core.hosts.maya.api import lib
 class YetiRigLoader(plugin.ReferenceLoader):
     """This loader will load Yeti rig."""
 
-    families = ["yetiRig"]
+    product_types = ["yetiRig"]
     representations = ["ma"]
 
     label = "Load Yeti Rig"
diff --git a/client/ayon_core/hosts/maya/plugins/publish/collect_animation.py b/client/ayon_core/hosts/maya/plugins/publish/collect_animation.py
index 2ab6511ece..1ba750a6e0 100644
--- a/client/ayon_core/hosts/maya/plugins/publish/collect_animation.py
+++ b/client/ayon_core/hosts/maya/plugins/publish/collect_animation.py
@@ -16,7 +16,7 @@ class CollectAnimationOutputGeometry(pyblish.api.InstancePlugin):
     """
 
     order = pyblish.api.CollectorOrder + 0.4
-    families = ["animation"]
+    product_types = ["animation"]
     label = "Collect Animation Output Geometry"
     hosts = ["maya"]
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/actions.py b/client/ayon_core/hosts/nuke/plugins/load/actions.py
index 707a8a3c4d..a9086e2ebc 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/actions.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/actions.py
@@ -12,11 +12,12 @@ log = Logger.get_logger(__name__)
 class SetFrameRangeLoader(load.LoaderPlugin):
     """Set frame range excluding pre- and post-handles"""
 
-    families = ["animation",
-                "camera",
-                "write",
-                "yeticache",
-                "pointcache"]
+    product_types = [
+        "animation",
+        "camera",
+        "write",
+        "yeticache",
+        "pointcache"]
     representations = ["*"]
     extensions = {"*"}
 
@@ -44,11 +45,12 @@ class SetFrameRangeLoader(load.LoaderPlugin):
 class SetFrameRangeWithHandlesLoader(load.LoaderPlugin):
     """Set frame range including pre- and post-handles"""
 
-    families = ["animation",
-                "camera",
-                "write",
-                "yeticache",
-                "pointcache"]
+    product_types = [
+        "animation",
+        "camera",
+        "write",
+        "yeticache",
+        "pointcache"]
     representations = ["*"]
 
     label = "Set frame range (with handles)"
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_backdrop.py b/client/ayon_core/hosts/nuke/plugins/load/load_backdrop.py
index 51fe7dac34..321d327fc5 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_backdrop.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_backdrop.py
@@ -21,7 +21,7 @@ from ayon_core.hosts.nuke.api import containerise, update_container
 class LoadBackdropNodes(load.LoaderPlugin):
     """Loading Published Backdrop nodes (workfile, nukenodes)"""
 
-    families = ["workfile", "nukenodes"]
+    product_types = ["workfile", "nukenodes"]
     representations = ["*"]
     extensions = {"nk"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_camera_abc.py b/client/ayon_core/hosts/nuke/plugins/load/load_camera_abc.py
index bb7c8ea7c8..574b74e7a1 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_camera_abc.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_camera_abc.py
@@ -20,7 +20,7 @@ class AlembicCameraLoader(load.LoaderPlugin):
     This will load alembic camera into script.
     """
 
-    families = ["camera"]
+    product_types = ["camera"]
     representations = ["*"]
     extensions = {"abc"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_clip.py b/client/ayon_core/hosts/nuke/plugins/load/load_clip.py
index e972b99b85..9094414080 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_clip.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_clip.py
@@ -35,7 +35,7 @@ class LoadClip(plugin.NukeLoader):
     """
     log = Logger.get_logger(__name__)
 
-    families = [
+    product_types = [
         "source",
         "plate",
         "render",
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_effects.py b/client/ayon_core/hosts/nuke/plugins/load/load_effects.py
index 50ce0d1ad7..a0e935f480 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_effects.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_effects.py
@@ -18,7 +18,7 @@ from ayon_core.hosts.nuke.api import (
 class LoadEffects(load.LoaderPlugin):
     """Loading colorspace soft effect exported from nukestudio"""
 
-    families = ["effect"]
+    product_types = ["effect"]
     representations = ["*"]
     extensions = {"json"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_effects_ip.py b/client/ayon_core/hosts/nuke/plugins/load/load_effects_ip.py
index 8c58241316..b5f6509fbe 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_effects_ip.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_effects_ip.py
@@ -19,7 +19,7 @@ from ayon_core.hosts.nuke.api import (
 class LoadEffectsInputProcess(load.LoaderPlugin):
     """Loading colorspace soft effect exported from nukestudio"""
 
-    families = ["effect"]
+    product_types = ["effect"]
     representations = ["*"]
     extensions = {"json"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_gizmo.py b/client/ayon_core/hosts/nuke/plugins/load/load_gizmo.py
index 5130b825c4..3113d7194c 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_gizmo.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_gizmo.py
@@ -21,7 +21,7 @@ from ayon_core.hosts.nuke.api import (
 class LoadGizmo(load.LoaderPlugin):
     """Loading nuke Gizmo"""
 
-    families = ["gizmo"]
+    product_types = ["gizmo"]
     representations = ["*"]
     extensions = {"nk"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_gizmo_ip.py b/client/ayon_core/hosts/nuke/plugins/load/load_gizmo_ip.py
index 8aa73ca0e4..27e7c17756 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_gizmo_ip.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_gizmo_ip.py
@@ -23,7 +23,7 @@ from ayon_core.hosts.nuke.api import (
 class LoadGizmoInputProcess(load.LoaderPlugin):
     """Loading colorspace soft effect exported from nukestudio"""
 
-    families = ["gizmo"]
+    product_types = ["gizmo"]
     representations = ["*"]
     extensions = {"nk"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_image.py b/client/ayon_core/hosts/nuke/plugins/load/load_image.py
index 002592758f..c530d234f5 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_image.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_image.py
@@ -23,7 +23,7 @@ from ayon_core.lib.transcoding import (
 class LoadImage(load.LoaderPlugin):
     """Load still image into Nuke"""
 
-    families = [
+    product_types = [
         "render2d",
         "source",
         "plate",
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_matchmove.py b/client/ayon_core/hosts/nuke/plugins/load/load_matchmove.py
index 412181f3d9..a524a6961d 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_matchmove.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_matchmove.py
@@ -7,7 +7,7 @@ class MatchmoveLoader(load.LoaderPlugin):
     This will run matchmove script to create track in script.
     """
 
-    families = ["matchmove"]
+    product_types = ["matchmove"]
     representations = ["*"]
     extensions = {"py"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_model.py b/client/ayon_core/hosts/nuke/plugins/load/load_model.py
index fcf1c2eda9..4ef2721915 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_model.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_model.py
@@ -18,7 +18,7 @@ class AlembicModelLoader(load.LoaderPlugin):
     This will load alembic model or anim into script.
     """
 
-    families = ["model", "pointcache", "animation"]
+    product_types = ["model", "pointcache", "animation"]
     representations = ["*"]
     extensions = {"abc"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_ociolook.py b/client/ayon_core/hosts/nuke/plugins/load/load_ociolook.py
index 94af7c40e2..586fbc3209 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_ociolook.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_ociolook.py
@@ -20,7 +20,7 @@ from ayon_core.hosts.nuke.api import (
 class LoadOcioLookNodes(load.LoaderPlugin):
     """Loading Ocio look to the nuke.Node graph"""
 
-    families = ["ociolook"]
+    product_types = ["ociolook"]
     representations = ["*"]
     extensions = {"json"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/load/load_script_precomp.py b/client/ayon_core/hosts/nuke/plugins/load/load_script_precomp.py
index 9fb168f322..36e1f09c0a 100644
--- a/client/ayon_core/hosts/nuke/plugins/load/load_script_precomp.py
+++ b/client/ayon_core/hosts/nuke/plugins/load/load_script_precomp.py
@@ -16,7 +16,7 @@ from ayon_core.hosts.nuke.api import (
 class LinkAsGroup(load.LoaderPlugin):
     """Copy the published file to be pasted at the desired location"""
 
-    families = ["workfile", "nukenodes"]
+    product_types = ["workfile", "nukenodes"]
     representations = ["*"]
     extensions = {"nk"}
 
diff --git a/client/ayon_core/hosts/nuke/plugins/publish/collect_backdrop.py b/client/ayon_core/hosts/nuke/plugins/publish/collect_backdrop.py
index fc17de95b4..c0fdfa6fae 100644
--- a/client/ayon_core/hosts/nuke/plugins/publish/collect_backdrop.py
+++ b/client/ayon_core/hosts/nuke/plugins/publish/collect_backdrop.py
@@ -11,7 +11,7 @@ class CollectBackdrops(pyblish.api.InstancePlugin):
     order = pyblish.api.CollectorOrder + 0.22
     label = "Collect Backdrop"
     hosts = ["nuke"]
-    families = ["nukenodes"]
+    product_types = ["nukenodes"]
 
     def process(self, instance):
         self.log.debug(pformat(instance.data))
diff --git a/client/ayon_core/hosts/nuke/plugins/publish/collect_gizmo.py b/client/ayon_core/hosts/nuke/plugins/publish/collect_gizmo.py
index fda1c7ac31..9d40b2db0f 100644
--- a/client/ayon_core/hosts/nuke/plugins/publish/collect_gizmo.py
+++ b/client/ayon_core/hosts/nuke/plugins/publish/collect_gizmo.py
@@ -9,7 +9,7 @@ class CollectGizmo(pyblish.api.InstancePlugin):
     order = pyblish.api.CollectorOrder + 0.22
     label = "Collect Gizmo (group)"
     hosts = ["nuke"]
-    families = ["gizmo"]
+    product_types = ["gizmo"]
 
     def process(self, instance):
 
diff --git a/client/ayon_core/hosts/photoshop/plugins/load/load_image.py b/client/ayon_core/hosts/photoshop/plugins/load/load_image.py
index 42cc2dbcbf..0cfa9400f3 100644
--- a/client/ayon_core/hosts/photoshop/plugins/load/load_image.py
+++ b/client/ayon_core/hosts/photoshop/plugins/load/load_image.py
@@ -11,7 +11,7 @@ class ImageLoader(photoshop.PhotoshopLoader):
     Stores the imported asset in a container named after the asset.
     """
 
-    families = ["image", "render"]
+    product_types = ["image", "render"]
     representations = ["*"]
 
     def load(self, context, name=None, namespace=None, data=None):
diff --git a/client/ayon_core/hosts/photoshop/plugins/load/load_image_from_sequence.py b/client/ayon_core/hosts/photoshop/plugins/load/load_image_from_sequence.py
index e20c9a5138..bfedc510e8 100644
--- a/client/ayon_core/hosts/photoshop/plugins/load/load_image_from_sequence.py
+++ b/client/ayon_core/hosts/photoshop/plugins/load/load_image_from_sequence.py
@@ -24,7 +24,7 @@ class ImageFromSequenceLoader(photoshop.PhotoshopLoader):
         difficult.
     """
 
-    families = ["render"]
+    product_types = ["render"]
     representations = ["*"]
     options = []
 
diff --git a/client/ayon_core/hosts/photoshop/plugins/load/load_reference.py b/client/ayon_core/hosts/photoshop/plugins/load/load_reference.py
index f1897ad18a..6ae34503d0 100644
--- a/client/ayon_core/hosts/photoshop/plugins/load/load_reference.py
+++ b/client/ayon_core/hosts/photoshop/plugins/load/load_reference.py
@@ -14,7 +14,7 @@ class ReferenceLoader(photoshop.PhotoshopLoader):
     "Cannot write to closing transport", possible refactor.
     """
 
-    families = ["image", "render"]
+    product_types = ["image", "render"]
     representations = ["*"]
 
     def load(self, context, name=None, namespace=None, data=None):
diff --git a/client/ayon_core/hosts/resolve/plugins/load/load_clip.py b/client/ayon_core/hosts/resolve/plugins/load/load_clip.py
index 26ee35a90d..848e6a4a54 100644
--- a/client/ayon_core/hosts/resolve/plugins/load/load_clip.py
+++ b/client/ayon_core/hosts/resolve/plugins/load/load_clip.py
@@ -18,7 +18,7 @@ class LoadClip(plugin.TimelineItemLoader):
     during conforming to project
     """
 
-    families = ["render2d", "source", "plate", "render", "review"]
+    product_types = ["render2d", "source", "plate", "render", "review"]
 
     representations = ["*"]
     extensions = set(
diff --git a/client/ayon_core/hosts/resolve/plugins/publish/extract_workfile.py b/client/ayon_core/hosts/resolve/plugins/publish/extract_workfile.py
index 48ebdee7e3..0874685bb6 100644
--- a/client/ayon_core/hosts/resolve/plugins/publish/extract_workfile.py
+++ b/client/ayon_core/hosts/resolve/plugins/publish/extract_workfile.py
@@ -12,7 +12,7 @@ class ExtractWorkfile(publish.Extractor):
 
     label = "Extract Workfile"
     order = pyblish.api.ExtractorOrder
-    families = ["workfile"]
+    product_types = ["workfile"]
     hosts = ["resolve"]
 
     def process(self, instance):
diff --git a/client/ayon_core/hosts/substancepainter/plugins/load/load_mesh.py b/client/ayon_core/hosts/substancepainter/plugins/load/load_mesh.py
index fb2f1db726..cf95f4506c 100644
--- a/client/ayon_core/hosts/substancepainter/plugins/load/load_mesh.py
+++ b/client/ayon_core/hosts/substancepainter/plugins/load/load_mesh.py
@@ -17,7 +17,7 @@ import qargparse
 class SubstanceLoadProjectMesh(load.LoaderPlugin):
     """Load mesh for project"""
 
-    families = ["*"]
+    product_types = ["*"]
     representations = ["abc", "fbx", "obj", "gltf"]
 
     label = "Load mesh"
diff --git a/client/ayon_core/hosts/tvpaint/plugins/load/load_image.py b/client/ayon_core/hosts/tvpaint/plugins/load/load_image.py
index 21bbe56a54..3576dcea15 100644
--- a/client/ayon_core/hosts/tvpaint/plugins/load/load_image.py
+++ b/client/ayon_core/hosts/tvpaint/plugins/load/load_image.py
@@ -6,7 +6,7 @@ from ayon_core.hosts.tvpaint.api.lib import execute_george_through_file
 class ImportImage(plugin.Loader):
     """Load image or image sequence to TVPaint as new layer."""
 
-    families = ["render", "image", "background", "plate", "review"]
+    product_types = ["render", "image", "background", "plate", "review"]
     representations = ["*"]
 
     label = "Import Image"
diff --git a/client/ayon_core/hosts/tvpaint/plugins/load/load_reference_image.py b/client/ayon_core/hosts/tvpaint/plugins/load/load_reference_image.py
index 2820b883ed..e7539583be 100644
--- a/client/ayon_core/hosts/tvpaint/plugins/load/load_reference_image.py
+++ b/client/ayon_core/hosts/tvpaint/plugins/load/load_reference_image.py
@@ -20,7 +20,7 @@ from ayon_core.hosts.tvpaint.api.pipeline import (
 class LoadImage(plugin.Loader):
     """Load image or image sequence to TVPaint as new layer."""
 
-    families = ["render", "image", "background", "plate", "review"]
+    product_types = ["render", "image", "background", "plate", "review"]
     representations = ["*"]
 
     label = "Load Image"
diff --git a/client/ayon_core/hosts/tvpaint/plugins/load/load_sound.py b/client/ayon_core/hosts/tvpaint/plugins/load/load_sound.py
index 86f3e6857f..d8f22b3008 100644
--- a/client/ayon_core/hosts/tvpaint/plugins/load/load_sound.py
+++ b/client/ayon_core/hosts/tvpaint/plugins/load/load_sound.py
@@ -22,7 +22,7 @@ class ImportSound(plugin.Loader):
     file contain any audio.
     """
 
-    families = ["audio", "review", "plate"]
+    product_types = ["audio", "review", "plate"]
     representations = ["*"]
 
     label = "Import Sound"
diff --git a/client/ayon_core/hosts/tvpaint/plugins/load/load_workfile.py b/client/ayon_core/hosts/tvpaint/plugins/load/load_workfile.py
index 4bb34089bd..3d1941d266 100644
--- a/client/ayon_core/hosts/tvpaint/plugins/load/load_workfile.py
+++ b/client/ayon_core/hosts/tvpaint/plugins/load/load_workfile.py
@@ -24,7 +24,7 @@ from ayon_core.pipeline.version_start import get_versioning_start
 class LoadWorkfile(plugin.Loader):
     """Load workfile."""
 
-    families = ["workfile"]
+    product_types = ["workfile"]
     representations = ["tvpp"]
 
     label = "Load Workfile"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_alembic_animation.py b/client/ayon_core/hosts/unreal/plugins/load/load_alembic_animation.py
index 9b8d22fb5e..fbf19832b4 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_alembic_animation.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_alembic_animation.py
@@ -14,7 +14,7 @@ import unreal  # noqa
 class AnimationAlembicLoader(plugin.Loader):
     """Load Unreal SkeletalMesh from Alembic"""
 
-    families = ["animation"]
+    product_types = ["animation"]
     label = "Import Alembic Animation"
     representations = ["abc"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_animation.py b/client/ayon_core/hosts/unreal/plugins/load/load_animation.py
index b2c066c871..3d0a260e4e 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_animation.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_animation.py
@@ -20,7 +20,7 @@ from ayon_core.hosts.unreal.api import pipeline as unreal_pipeline
 class AnimationFBXLoader(plugin.Loader):
     """Load Unreal SkeletalMesh from FBX."""
 
-    families = ["animation"]
+    product_types = ["animation"]
     label = "Import FBX Animation"
     representations = ["fbx"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_camera.py b/client/ayon_core/hosts/unreal/plugins/load/load_camera.py
index ed159d31bd..b9b67f5f98 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_camera.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_camera.py
@@ -28,7 +28,7 @@ from ayon_core.hosts.unreal.api.pipeline import (
 class CameraLoader(plugin.Loader):
     """Load Unreal StaticMesh from FBX"""
 
-    families = ["camera"]
+    product_types = ["camera"]
     label = "Load Camera"
     representations = ["fbx"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_geometrycache_abc.py b/client/ayon_core/hosts/unreal/plugins/load/load_geometrycache_abc.py
index d0c936ed06..f1cedc575b 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_geometrycache_abc.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_geometrycache_abc.py
@@ -19,7 +19,7 @@ import unreal  # noqa
 class PointCacheAlembicLoader(plugin.Loader):
     """Load Point Cache from Alembic"""
 
-    families = ["model", "pointcache"]
+    product_types = ["model", "pointcache"]
     label = "Import Alembic Point Cache"
     representations = ["abc"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_layout.py b/client/ayon_core/hosts/unreal/plugins/load/load_layout.py
index beb94ada7b..dcdd51480a 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_layout.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_layout.py
@@ -40,7 +40,7 @@ from ayon_core.hosts.unreal.api.pipeline import (
 class LayoutLoader(plugin.Loader):
     """Load Layout from a JSON file"""
 
-    families = ["layout"]
+    product_types = ["layout"]
     representations = ["json"]
 
     label = "Load Layout"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_layout_existing.py b/client/ayon_core/hosts/unreal/plugins/load/load_layout_existing.py
index 144df10fe0..a50019773f 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_layout_existing.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_layout_existing.py
@@ -21,7 +21,7 @@ class ExistingLayoutLoader(plugin.Loader):
     Load Layout for an existing scene, and match the existing assets.
     """
 
-    families = ["layout"]
+    product_types = ["layout"]
     representations = ["json"]
 
     label = "Load Layout on Existing Scene"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_abc.py b/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_abc.py
index 4d9c0554d8..ba26bbac59 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_abc.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_abc.py
@@ -18,7 +18,7 @@ import unreal  # noqa
 class SkeletalMeshAlembicLoader(plugin.Loader):
     """Load Unreal SkeletalMesh from Alembic"""
 
-    families = ["pointcache", "skeletalMesh"]
+    product_types = ["pointcache", "skeletalMesh"]
     label = "Import Alembic Skeletal Mesh"
     representations = ["abc"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_fbx.py b/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_fbx.py
index 990ad4b977..7fc0420583 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_fbx.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_skeletalmesh_fbx.py
@@ -18,7 +18,7 @@ import unreal  # noqa
 class SkeletalMeshFBXLoader(plugin.Loader):
     """Load Unreal SkeletalMesh from FBX."""
 
-    families = ["rig", "skeletalMesh"]
+    product_types = ["rig", "skeletalMesh"]
     label = "Import FBX Skeletal Mesh"
     representations = ["fbx"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_abc.py b/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_abc.py
index 5e4a28a031..9301aacf78 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_abc.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_abc.py
@@ -18,7 +18,7 @@ import unreal  # noqa
 class StaticMeshAlembicLoader(plugin.Loader):
     """Load Unreal StaticMesh from Alembic"""
 
-    families = ["model", "staticMesh"]
+    product_types = ["model", "staticMesh"]
     label = "Import Alembic Static Mesh"
     representations = ["abc"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_fbx.py b/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_fbx.py
index 1db2dcf676..a7df3d1045 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_fbx.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_staticmesh_fbx.py
@@ -18,7 +18,7 @@ import unreal  # noqa
 class StaticMeshFBXLoader(plugin.Loader):
     """Load Unreal StaticMesh from FBX."""
 
-    families = ["model", "staticMesh"]
+    product_types = ["model", "staticMesh"]
     label = "Import FBX Static Mesh"
     representations = ["fbx"]
     icon = "cube"
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_uasset.py b/client/ayon_core/hosts/unreal/plugins/load/load_uasset.py
index e0b1a69aac..b8ecd40c32 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_uasset.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_uasset.py
@@ -15,7 +15,7 @@ import unreal  # noqa
 class UAssetLoader(plugin.Loader):
     """Load UAsset."""
 
-    families = ["uasset"]
+    product_types = ["uasset"]
     label = "Load UAsset"
     representations = ["uasset"]
     icon = "cube"
@@ -164,7 +164,7 @@ class UAssetLoader(plugin.Loader):
 class UMapLoader(UAssetLoader):
     """Load Level."""
 
-    families = ["uasset"]
+    product_types = ["uasset"]
     label = "Load Level"
     representations = ["umap"]
 
diff --git a/client/ayon_core/hosts/unreal/plugins/load/load_yeticache.py b/client/ayon_core/hosts/unreal/plugins/load/load_yeticache.py
index 7a1767e52a..a3c11544f0 100644
--- a/client/ayon_core/hosts/unreal/plugins/load/load_yeticache.py
+++ b/client/ayon_core/hosts/unreal/plugins/load/load_yeticache.py
@@ -15,7 +15,7 @@ import unreal  # noqa
 class YetiLoader(plugin.Loader):
     """Load Yeti Cache"""
 
-    families = ["yeticacheUE"]
+    product_types = ["yeticacheUE"]
     label = "Import Yeti"
     representations = ["abc"]
     icon = "pagelines"
diff --git a/client/ayon_core/plugins/load/copy_file.py b/client/ayon_core/plugins/load/copy_file.py
index 0da22826f0..b6fe10e170 100644
--- a/client/ayon_core/plugins/load/copy_file.py
+++ b/client/ayon_core/plugins/load/copy_file.py
@@ -6,7 +6,7 @@ class CopyFile(load.LoaderPlugin):
     """Copy the published file to be pasted at the desired location"""
 
     representations = ["*"]
-    families = ["*"]
+    product_types = ["*"]
 
     label = "Copy File"
     order = 10
diff --git a/client/ayon_core/plugins/load/copy_file_path.py b/client/ayon_core/plugins/load/copy_file_path.py
index c3478c32f3..3b0e0fc291 100644
--- a/client/ayon_core/plugins/load/copy_file_path.py
+++ b/client/ayon_core/plugins/load/copy_file_path.py
@@ -6,7 +6,7 @@ from ayon_core.pipeline import load
 class CopyFilePath(load.LoaderPlugin):
     """Copy published file path to clipboard"""
     representations = ["*"]
-    families = ["*"]
+    product_types = ["*"]
 
     label = "Copy File Path"
     order = 20
diff --git a/client/ayon_core/plugins/load/delete_old_versions.py b/client/ayon_core/plugins/load/delete_old_versions.py
index 8fa0c2edb6..9124278696 100644
--- a/client/ayon_core/plugins/load/delete_old_versions.py
+++ b/client/ayon_core/plugins/load/delete_old_versions.py
@@ -27,7 +27,7 @@
 #     sequence_splitter = "__sequence_splitter__"
 #
 #     representations = ["*"]
-#     families = ["*"]
+#     product_types = ["*"]
 #     tool_names = ["library_loader"]
 #
 #     label = "Delete Old Versions"
diff --git a/client/ayon_core/plugins/load/delivery.py b/client/ayon_core/plugins/load/delivery.py
index 453bdfb87a..3529458e70 100644
--- a/client/ayon_core/plugins/load/delivery.py
+++ b/client/ayon_core/plugins/load/delivery.py
@@ -29,7 +29,7 @@ class Delivery(load.ProductLoaderPlugin):
     sequence_splitter = "__sequence_splitter__"
 
     representations = ["*"]
-    families = ["*"]
+    product_types = ["*"]
     tool_names = ["library_loader"]
 
     label = "Deliver Versions"
diff --git a/client/ayon_core/plugins/load/open_djv.py b/client/ayon_core/plugins/load/open_djv.py
index 70352c2435..efe19161a0 100644
--- a/client/ayon_core/plugins/load/open_djv.py
+++ b/client/ayon_core/plugins/load/open_djv.py
@@ -18,7 +18,7 @@ class OpenInDJV(load.LoaderPlugin):
     """Open Image Sequence with system default"""
 
     djv_list = existing_djv_path()
-    families = ["*"] if djv_list else []
+    product_types = ["*"] if djv_list else []
     representations = ["*"]
     extensions = {
         "cin", "dpx", "avi", "dv", "gif", "flv", "mkv", "mov", "mpg", "mpeg",
diff --git a/client/ayon_core/plugins/load/open_file.py b/client/ayon_core/plugins/load/open_file.py
index 5ae5959102..b26b261f10 100644
--- a/client/ayon_core/plugins/load/open_file.py
+++ b/client/ayon_core/plugins/load/open_file.py
@@ -18,7 +18,7 @@ def open(filepath):
 class OpenFile(load.LoaderPlugin):
     """Open Image Sequence or Video with system default"""
 
-    families = ["render2d"]
+    product_types = ["render2d"]
     representations = ["*"]
 
     label = "Open"
diff --git a/client/ayon_core/plugins/load/push_to_library.py b/client/ayon_core/plugins/load/push_to_library.py
index a191ee88f0..cd3a5e449d 100644
--- a/client/ayon_core/plugins/load/push_to_library.py
+++ b/client/ayon_core/plugins/load/push_to_library.py
@@ -12,7 +12,7 @@ class PushToLibraryProject(load.ProductLoaderPlugin):
     is_multiple_contexts_compatible = True
 
     representations = ["*"]
-    families = ["*"]
+    product_types = ["*"]
 
     label = "Push to Library project"
     order = 35