diff --git a/client/ayon_core/pipeline/load/utils.py b/client/ayon_core/pipeline/load/utils.py
index de8e1676e7..d280aa3407 100644
--- a/client/ayon_core/pipeline/load/utils.py
+++ b/client/ayon_core/pipeline/load/utils.py
@@ -288,7 +288,13 @@ def get_representation_context(project_name, representation):
 
 
 def load_with_repre_context(
-    Loader, repre_context, namespace=None, name=None, options=None, **kwargs
+    Loader,
+    repre_context,
+    namespace=None,
+    name=None,
+    options=None,
+    hooks=None,
+    **kwargs
 ):
 
     # Ensure the Loader is compatible for the representation
@@ -322,11 +328,24 @@ def load_with_repre_context(
     # Deprecated - to be removed in OpenPype 3.16.6 or 3.17.0.
     loader._fname = get_representation_path_from_context(repre_context)
 
-    return loader.load(repre_context, name, namespace, options)
+    return _load_context(
+        Loader,
+        repre_context,
+        name,
+        namespace,
+        options,
+        hooks
+    )
 
 
 def load_with_product_context(
-    Loader, product_context, namespace=None, name=None, options=None, **kwargs
+    Loader,
+    product_context,
+    namespace=None,
+    name=None,
+    options=None,
+    hooks=None,
+    **kwargs
 ):
 
     # Ensure options is a dictionary when no explicit options provided
@@ -344,12 +363,24 @@ def load_with_product_context(
             Loader.__name__, product_context["folder"]["path"]
         )
     )
-
-    return Loader().load(product_context, name, namespace, options)
+    return _load_context(
+        Loader,
+        product_context,
+        name,
+        namespace,
+        options,
+        hooks
+    )
 
 
 def load_with_product_contexts(
-    Loader, product_contexts, namespace=None, name=None, options=None, **kwargs
+    Loader,
+    product_contexts,
+    namespace=None,
+    name=None,
+    options=None,
+    hooks=None,
+    **kwargs
 ):
 
     # Ensure options is a dictionary when no explicit options provided
@@ -371,8 +402,37 @@ def load_with_product_contexts(
             Loader.__name__, joined_product_names
         )
     )
+    return _load_context(
+        Loader,
+        product_contexts,
+        name,
+        namespace,
+        options,
+        hooks
+    )
 
-    return Loader().load(product_contexts, name, namespace, options)
+
+def _load_context(Loader, contexts, hooks, name, namespace, options):
+    """Helper function to wrap hooks around generic load function.
+
+    Only dynamic part is different context(s) to be loaded.
+    """
+    for hook_plugin in hooks.get("pre", []):
+        hook_plugin.process(
+            contexts,
+            name,
+            namespace,
+            options,
+        )
+    load_return = Loader().load(contexts, name, namespace, options)
+    for hook_plugin in hooks.get("post", []):
+        hook_plugin.process(
+            contexts,
+            name,
+            namespace,
+            options,
+        )
+    return load_return
 
 
 def load_container(
diff --git a/client/ayon_core/tools/loader/models/actions.py b/client/ayon_core/tools/loader/models/actions.py
index c188bf1609..7151dbdaec 100644
--- a/client/ayon_core/tools/loader/models/actions.py
+++ b/client/ayon_core/tools/loader/models/actions.py
@@ -781,26 +781,14 @@ class LoaderActionsModel:
             if version < 0:
                 version = "Hero"
             try:
-                for hook_plugin in hooks.get("pre", []):
-                    hook_plugin.process(
-                        loader,
-                        repre_context,
-                        options=options
-                    )
 
                 load_with_repre_context(
                     loader,
                     repre_context,
-                    options=options
+                    options=options,
+                    hooks=hooks
                 )
 
-                for hook_plugin in hooks.get("post", []):
-                    hook_plugin.process(
-                        loader,
-                        repre_context,
-                        options=options
-                    )
-
             except IncompatibleLoaderError as exc:
                 print(exc)
                 error_info.append((
@@ -855,26 +843,12 @@ class LoaderActionsModel:
                 product_name = context.get("product", {}).get("name") or "N/A"
                 product_names.append(product_name)
             try:
-                for hook_plugin in hooks.get("pre", []):
-                    hook_plugin.process(
-                        loader,
-                        version_contexts,
-                        options=options
-                    )
-
                 load_with_product_contexts(
                     loader,
                     version_contexts,
                     options=options,
+                    hooks=hooks
                 )
-
-                for hook_plugin in hooks.get("post", []):
-                    hook_plugin.process(
-                        loader,
-                        version_contexts,
-                        options=options
-                    )
-
             except Exception as exc:
                 formatted_traceback = None
                 if not isinstance(exc, LoadError):
@@ -895,26 +869,13 @@ class LoaderActionsModel:
                     version_context.get("product", {}).get("name") or "N/A"
                 )
                 try:
-                    for hook_plugin in hooks.get("pre", []):
-                        hook_plugin.process(
-                            loader,
-                            version_contexts,
-                            options=options
-                        )
-
                     load_with_product_context(
                         loader,
                         version_context,
-                        options=options
+                        options=options,
+                        hooks=hooks
                     )
 
-                    for hook_plugin in hooks.get("post", []):
-                        hook_plugin.process(
-                            loader,
-                            version_context,
-                            options=options
-                        )
-
                 except Exception as exc:
                     formatted_traceback = None
                     if not isinstance(exc, LoadError):