diff --git a/client/ayon_core/hosts/max/plugins/publish/help/validate_model_name.xml b/client/ayon_core/hosts/max/plugins/publish/help/validate_model_name.xml
new file mode 100644
index 0000000000..e41146910a
--- /dev/null
+++ b/client/ayon_core/hosts/max/plugins/publish/help/validate_model_name.xml
@@ -0,0 +1,26 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<root>
+<error id="main">
+<title>Invalid Model Name</title>
+<description>## Nodes found with Invalid Model Name
+
+Nodes were detected in your scene which have invalid model name which does not
+match the regex you preset in AYON setting.
+### How to repair?
+Make sure the model name aligns with validation regex in your AYON setting.
+
+</description>
+<detail>
+### Invalid nodes
+
+{nodes}
+
+
+### How could this happen?
+
+This often happens if you have mesh with the model naming does not match
+with regex in the setting.
+
+</detail>
+</error>
+</root>
\ No newline at end of file
diff --git a/client/ayon_core/hosts/max/plugins/publish/validate_model_name.py b/client/ayon_core/hosts/max/plugins/publish/validate_model_name.py
index 87a9132989..a0cad4e454 100644
--- a/client/ayon_core/hosts/max/plugins/publish/validate_model_name.py
+++ b/client/ayon_core/hosts/max/plugins/publish/validate_model_name.py
@@ -3,30 +3,34 @@
 import re
 
 import pyblish.api
-from pymxs import runtime as rt
 
 from ayon_core.hosts.max.api.action import SelectInvalidAction
 
 from ayon_core.pipeline.publish import (
     OptionalPyblishPluginMixin,
-    PublishValidationError,
-    ValidateContentsOrder)
-
+    PublishXmlValidationError,
+    ValidateContentsOrder
+)
 
 class ValidateModelName(pyblish.api.InstancePlugin,
                         OptionalPyblishPluginMixin):
-    """Validate Model Name
-    Validation regex is (.*)_(?P<subset>.*)_(GEO) by default.
-    e.g. {SOME_RANDOM_NAME}_{YOUR_SUBSET_NAME}_GEO should be your
-        default model name
+    """Validate Model Name.
 
-    The regex of (?P<subset>.*) can be replaced by (?P<asset>.*)
-    and (?P<project>.*).
-    e.g.
-    - (.*)_(?P<asset>.*)_(GEO) check if your model name is
-        {SOME_RANDOM_NAME}_{CURRENT_ASSET_NAME}_GEO
-    - (.*)_(?P<project>.*)_(GEO) check if your model name is
-        {SOME_RANDOM_NAME}_{CURRENT_PROJECT_NAME}_GEO
+    Validation regex is `(.*)_(?P<subset>.*)_(GEO)` by default.
+    The setting supports the following regex group name:
+        - project
+        - asset
+        - subset
+
+    Examples:
+    	`{SOME_RANDOM_NAME}_{YOUR_SUBSET_NAME}_GEO` should be your
+        default model name.
+    	The regex of `(?P<subset>.*)` can be replaced by `(?P<asset>.*)`
+    	and `(?P<project>.*)`.
+        `(.*)_(?P<asset>.*)_(GEO)` check if your model name is
+        `{SOME_RANDOM_NAME}_{CURRENT_ASSET_NAME}_GEO`
+        `(.*)_(?P<project>.*)_(GEO)` check if your model name is
+        `{SOME_RANDOM_NAME}_{CURRENT_PROJECT_NAME}_GEO`
 
     """
     optional = True
@@ -35,66 +39,82 @@ class ValidateModelName(pyblish.api.InstancePlugin,
     families = ["model"]
     label = "Validate Model Name"
     actions = [SelectInvalidAction]
-    regex = ""
-
-    @classmethod
-    def get_invalid(cls, instance):
-        invalid = []
-        model_names = [model.name for model in instance.data.get("members")]
-        cls.log.debug(model_names)
-        if not model_names:
-            cls.log.error("No Model found in the OP Data.")
-            invalid.append(model_names)
-        for name in model_names:
-            invalid_model_name = cls.get_invalid_model_name(instance, name)
-            invalid.extend(invalid_model_name)
-
-        return invalid
-
-    @classmethod
-    def get_invalid_model_name(cls, instance, name):
-        invalid = []
-        regex = cls.regex
-        reg = re.compile(regex)
-        matched_name = reg.match(name)
-        project_name = instance.context.data["projectName"]
-        current_asset_name = instance.context.data["folderPath"]
-        if matched_name is None:
-            cls.log.error("invalid model name on: {}".format(name))
-            cls.log.error("name doesn't match regex {}".format(regex))
-            invalid.append((rt.getNodeByName(name),
-                            "Model name doesn't match regex"))
-        else:
-            if "asset" in reg.groupindex:
-                if matched_name.group("asset") != current_asset_name:
-                    cls.log.error(
-                        "Invalid asset name of the model {}.".format(name)
-                    )
-                    invalid.append((rt.getNodeByName(name),
-                                    "Model with invalid asset name"))
-            if "subset" in reg.groupindex:
-                if matched_name.group("subset") != instance.name:
-                    cls.log.error(
-                        "Invalid subset name of the model {}.".format(name)
-                    )
-                    invalid.append((rt.getNodeByName(name),
-                                    "Model with invalid subset name"))
-            if "project" in reg.groupindex:
-                if matched_name.group("project") != project_name:
-                    cls.log.error(
-                        "Invalid project name of the model {}.".format(name)
-                    )
-                    invalid.append((rt.getNodeByName(name),
-                                    "Model with invalid project name"))
-        return invalid
+    # defined by settings
+    regex = r"(.*)_(?P<subset>.*)_(GEO)"
+    # cache
+    regex_compiled = None
 
     def process(self, instance):
         if not self.is_active(instance.data):
-            self.log.debug("Skipping Validate Model Name...")
             return
 
         invalid = self.get_invalid(instance)
+        if invalid:
+            names = "\n".join(
+                "- {}".format(node.name) for node in invalid
+            )
+            raise PublishXmlValidationError(
+                plugin=self,
+                message="Nodes found with invalid model names: {}".format(invalid),
+                formatting_data={"nodes": names}
+            )
+
+    @classmethod
+    def get_invalid(cls, instance):
+        if not cls.regex:
+            cls.log.warning("No regex pattern set. Nothing to validate.")
+            return
+
+        members = instance.data.get("members")
+        if not members:
+            cls.log.error("No members found in the instance.")
+            return
+
+        cls.regex_compiled = re.compile(cls.regex)
+
+        invalid = []
+        for obj in members:
+            if cls.invalid_name(instance, obj):
+                invalid.append(obj)
+        return invalid
+
+    @classmethod
+    def invalid_name(cls, instance, obj):
+        """Function to check the object has invalid name
+        regarding to the validation regex in the AYON setttings
+
+        Args:
+            instance (pyblish.api.instance): Instance
+            obj (str): object name
+
+        Returns:
+            str: invalid object
+        """
+        regex = cls.regex_compiled
+        name = obj.name
+        match = regex.match(name)
+
+        if match is None:
+            cls.log.error("Invalid model name on: %s", name)
+            cls.log.error("Name doesn't match regex {}".format(regex.pattern))
+            return obj
+
+        # Validate regex groups
+        invalid = False
+        compare = {
+            "project": instance.context.data["projectName"],
+            "asset": instance.context.data["folderPath"],
+            "subset": instance.context.data["subset"],
+        }
+        for key, required_value in compare.items():
+            if key in regex.groupindex:
+                if match.group(key) != required_value:
+                    cls.log.error(
+                        "Invalid %s name for the model %s, "
+                        "required name is %s",
+                        key, name, required_value
+                    )
+                    invalid = True
 
         if invalid:
-            raise PublishValidationError(
-                "Model naming is invalid. See the log.")
+            return obj