diff --git a/openpype/lib/profiles_filtering.py b/openpype/lib/profiles_filtering.py
index 0bb901aff8..370703a68b 100644
--- a/openpype/lib/profiles_filtering.py
+++ b/openpype/lib/profiles_filtering.py
@@ -44,12 +44,6 @@ def _profile_exclusion(matching_profiles, logger):
     Returns:
         dict: Most matching profile.
     """
-
-    logger.info(
-        "Search for first most matching profile in match order:"
-        " Host name -> Task name -> Family."
-    )
-
     if not matching_profiles:
         return None
 
@@ -168,6 +162,15 @@ def filter_profiles(profiles_data, key_values, keys_order=None, logger=None):
                 _keys_order.append(key)
         keys_order = tuple(_keys_order)
 
+    log_parts = " | ".join([
+        "{}: \"{}\"".format(*item)
+        for item in key_values.items()
+    ])
+
+    logger.info(
+        "Looking for matching profile for: {}".format(log_parts)
+    )
+
     matching_profiles = None
     highest_profile_points = -1
     # Each profile get 1 point for each matching filter. Profile with most
@@ -205,11 +208,6 @@ def filter_profiles(profiles_data, key_values, keys_order=None, logger=None):
         if profile_points == highest_profile_points:
             matching_profiles.append((profile, profile_scores))
 
-    log_parts = " | ".join([
-        "{}: \"{}\"".format(*item)
-        for item in key_values.items()
-    ])
-
     if not matching_profiles:
         logger.info(
             "None of profiles match your setup. {}".format(log_parts)
@@ -221,4 +219,9 @@ def filter_profiles(profiles_data, key_values, keys_order=None, logger=None):
             "More than one profile match your setup. {}".format(log_parts)
         )
 
-    return _profile_exclusion(matching_profiles, logger)
+    profile = _profile_exclusion(matching_profiles, logger)
+    if profile:
+        logger.info(
+            "Profile selected: {}".format(profile)
+        )
+    return profile
diff --git a/openpype/modules/ftrack/plugins/publish/collect_ftrack_family.py b/openpype/modules/ftrack/plugins/publish/collect_ftrack_family.py
index 95987fe42e..5bfe0dea8b 100644
--- a/openpype/modules/ftrack/plugins/publish/collect_ftrack_family.py
+++ b/openpype/modules/ftrack/plugins/publish/collect_ftrack_family.py
@@ -34,6 +34,7 @@ class CollectFtrackFamily(pyblish.api.InstancePlugin):
             self.log.warning("No profiles present for adding Ftrack family")
             return
 
+        add_ftrack_family = False
         task_name = instance.data.get("task",
                                       avalon.api.Session["AVALON_TASK"])
         host_name = avalon.api.Session["AVALON_APP"]
@@ -69,6 +70,13 @@ class CollectFtrackFamily(pyblish.api.InstancePlugin):
                 else:
                     instance.data["families"] = ["ftrack"]
 
+        result_str = "Adding"
+        if not add_ftrack_family:
+            result_str = "Not adding"
+        self.log.info("{} 'ftrack' family for instance with '{}'".format(
+            result_str, family
+        ))
+
     def _get_add_ftrack_f_from_addit_filters(self,
                                              additional_filters,
                                              families,